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Do Life DifferentDo Life Different
Work-at-home mom: take a deep breath and Do Life Different as you allow these devotions for work-at-home moms to fill the vacuum of your needy heart in the chaos of your busy world.
 
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Jul
01

Publicity Ideas to Create Visibility for Your Brand

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Dana Susan Beasley, Branding for Success bloggerPublicity Ideas to Create Brand Visibility by Dana Susan BeasleyPublicity. It is often the forgotten marketing method to increase brand visibility. So how can you use publicity to effectively increase your presence in the marketplace?

Here’s some ideas to get you started.

1) Find out what your needs are in the community and apply your gifts, talents, and donations. Look for sponsorship opportunities where you can support great causes while at the same time bring brand awareness to a wide audience. Christmas time is a wonderful time to do this. A networking group I belong to in Colorado Springs does this every year for a charity called Christmas Unlimited. Last year they gave away $20,000 in toys to needy children. And I know that in the end the sponsors benefited from all the brand recognition!

2) Another way to get involved in the community is by offering your talents. For instance, recently I had the idea of creating a special book to help fire and flood survivors in Colorado. I sent out around 80 press releases to local media up and down the Front Range. I also have been on local radio a few times to bring awareness to my project. While my motive is to help those in need and to uplift and inspire those who read the book, I have also increased the presence of my company in my region. .

3) Enter local contests. Several years ago, I entered a balloon festival logo contest and I won! The logo I designed was on t-shirts, bags, pins, and much more. The local paper did a story about me. It is an event that I frequently use to illustrate my credibility as a designer. And plus, my prize was to ride in a balloon. Who could beat that?

4) Use PR services like PRWeb.com. For a nominal investment, you can have a press release go all over the Web. It is easy to do. Just have a newsworthy event, like publishing a new book or offering a new program or winning an award. Sites like PRWeb.com will walk you through it step by step.

Read More→

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Jun
21

Seasons of Finding Yourself

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We oftenWoman in worship position hear about “seasons of life,” especially when something tough happens in our life. As the years go by, I am also noticing what I like to call “seasons of finding myself.” This applied primarily to times in our life when a major shift has occurred, and we must readjust our view of ourselves – our identity – into a new normal.

Some of these major life shifts may include:

  • Becoming a wife
  • Becoming a mother
  • New life-stages of motherhood (infants, toddlers, elementary age, tweens, teens, adult children)
  • Transitioning home from the corporate world
  • Going back to school
  • Starting a new job

I have experienced each of these stages, and each one seems to throw me off while I sort-out what my new identity or role is. For example, when my children transitioned from toddlers to school age, I had to determine what my role would now be. My role as their mother hadn’t completely changed, but new role opportunities had been added – Room Parent, School Volunteer, PTA Parent, etc. I now had to decide what level of involvement I would have in my children’s day-to-day lives while they were at school.   Read More→

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Jun
19

Eating Out Of My Comfort Zone

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Rev. James Snyder, Out to Pastor bloggerwoman laughingOne pleasure the Gracious Mistress of the Parsonage and myself enjoy is going out for a quiet dinner together. It does not happen often, at least not often enough. When it does, it is always a delightful time and we try to take advantage of it.

The delight on my wife’s side is that she does not have to cook the meal and then clean up afterwards. I have offered to help clean up, but only once and I am now forbidden to get anywhere near the dishwasher. And, for good reason.

Once in the early days of our marriage, I decided to surprise her by cooking supper for her. She spent the afternoon shopping with some friends and so I thought it was the proper time for me to do this.

Up until that time, I did not know how difficult cooking was. I’ve seen my grandmother do it and my mother and now my wife, so I thought it was a rather easy thing to do.

I must confess I have never studied these ladies while they were preparing the meal. I enjoyed the meal when it was done and that satisfied me.

I spent all afternoon that day preparing a very romantic dinner for us to enjoy together. The kids were at camp or somewhere so we had the house to ourselves. I worked very hard doing what I thought was cooking a nice meal.

As soon as my wife walked in the door, she stopped and said, “What is that awful smell? What are you burning?”

I must confess that the kitchen was filled with smoke and I am not sure the source. What I was cooking that night escapes me at this point, but I thought I put enough time, thought, and it to do it properly.

The whole meal that night was a complete and perfect disaster. I know there is nothing perfect, but this came as close to perfect as I have ever seen.

I must confess there was a nice balance to that meal. Some was undercooked and some overcooked. If you balance them together, maybe something comes out right, I am not sure. Nothing, however, met the standard that my wife upholds in the culinary department. All the appliances in the kitchen were shocked by a disaster they had never seen before. And, never since, because I am banned from cooking in the kitchen.

The only thing I can do in the morning his turn the coffee pot on, that is the limit to my kitchen activities.

As we were sitting at our table at the restaurant, I was smiling. My wife looked at me and said, “Okay, what are you smiling about?” Read More→

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Jun
17

Unconditional Positive Regard

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Brad Washburn, Do the Dad Thing bloggerSometimes people will ask me how I am effective as a counselor.  I wish they would ask with wide-eyed wonder, or awe, or with groveling and pawning like Wayne & Garth in Wayne’s World.

(Yes, I know some of you reading this have not seen the comedy classic of Wayne’s World.  If you watch it in response to this reference, e-mail me your personal review of the movie)

It would be nice if people came up and gushed:  “I heard that you were a ROCK STAR Counselor!  How do you do it?!”

But honestly, usually people don’t grovel or shout or throw roses . . .  they just want to know how to effectively help people when they share their problems.

There are several tricks that almost everyone could do that would ‘dupe’ even the most savvy person into thinking that you are a great counselor.  Here are two:

  1.  Listen (actively)
  2. Periodically prompt people to “Tell me more about that.”

Do those things well and you could pass yourself off as a counselor in the top 20% of counselors.  I’ll explain.   When you listen to people you are giving them a great gift.  You are helping them express themselves and work through issues in their own way.  You are ratifying their experience and showing them that they are important.  In counseling, we add the term “active” to show that listening isn’t just silently hearing a person; an “active listener” will stay engaged, periodically repeat what the other person said, share affirmations, and ask questions that are open.

Distressed person:  So, I was at Starbucks getting a drink.  I overheard a movie spoiler, and I was so startled, that I accidentally spilled my latte.

Active Listener:  Oh, my!  [nods head to indicate encouragement to continue]

Distressed Person:   I had just put in creamer, and hadn’t put the lid on yet.  Some of it splatted on my jeans!  It was a disaster!

Active Listener:  So, you put in creamer and it spilled on your jeans while the lid was off?  Wow, that was a disaster.

Distressed Person:  [Begins crying in anguish]

Active Listener:  Please tell me more about how you felt when this happened.

. . .  and . . . scene

That’s a ridiculous example of using the first two counseling skills in a way that would have someone think you are an actual ROCK STAR Counselor.  People love to feel like they are heard, and important.  I’ve seen people blossom and brighten, become a warm and engaging person, just by someone actively listening to them. Read More→

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Jun
14

5 Ways to Run an Ethical Business

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Many companies often develop various guidelines for their employees to adhere to, which can range from social media policies to payroll and overtime procedures. However, few fail to establish an ethics policy, which clearly sets out a code of conduct for the brand and staff to adhere to each day.

If you want to create a policy of your own, here are five ways to run an ethical business.

 

  • Set Core Business Values

 

Core business values will set internal priorities for your brand and could help to set it apart from its rivals. After all, they will inform your target audience that you run a trustworthy business that takes responsibility for its decisions and actions.

The values you incorporate into your business are not only essential to your branding, but they will define corporate behavior that you expect your employees to embody.

 

  • Secure Consumer Data

 

Every business has a responsibility to protect consumers sensitive data, such as their:

  • Addresses
  • Bank and credit card information
  • Customer account numbers
  • Email addresses

Unfortunately, some organizations fail to take this legal obligation seriously. If you want to protect your consumers’ data, invest in a Secure Socket Layer (SSL) certificate, which will encrypt all data between the customer and your web server. It can also prevent hackers from accessing the information.

As an SSL certificate will change a URL from HTTP to HTTPS, it can indicate to your visitors that their information will be protected when they use your website. Read More→

Categories : Articles, Jill's Blog
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Jun
05

And Then It Was Friday

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Rev. James Snyder, Out to Pastor bloggerLike many people, I try planning and arranging my week so I can accomplish as much as possible.

For example, the Gracious Mistress of the Parsonage on Monday morning hands me her “honey-do-list” to complete by the end of the week. When she hands it to me, I smile and underneath that list I have concealed from her my “to-do-list.”

It is not that I ignore her list… well, maybe I do. But, I don’t do it on purpose… well, maybe I do.

I have a priority with my “to-do-list” and most times forget about hers.

Through the years, I have become an expert at making excuses about why her “honey-do-list” has not been fully completed by me on time. If there is an excuse to be found anywhere in the room, I have it in my pocket.

Most of the time I get away with it. I am not bragging here, although I lean slightly in that direction. But I have my own things I need to do for the week.

If I do not write down my “to-do-list,” I will never remember what I am supposed to be doing. I have a good memory, but I am saving it for when I am older and I will need more memory. Of course, by that time I will forget everything I have remembered.

When it comes to memory, my wife beats the band. She remembers everything that has ever happened. Even those things that, from my opinion, never happened.

Quite often, she starts a conversation by saying, “Do you remember when…”

Then she goes on with a story that for the life of me I cannot remember. Instead of embarrassing myself, I go along with it and tell her, “Oh, yes I remember that.”

It is easier to go along than to cause any kind of friction. I have no advantage in contradicting any story that she might be telling. So far, I’ve gotten away with it, I’m happy to say.

That is, until once when telling a story she said, “Do you remember the name of that person?”

At the time, I did not know if it was a trick question to see if I am really paying attention or if she did not remember. I am going with the former because of all the years I have known her I cannot remember anything that she has ever forgotten.

Forgetting at times can be a blessing. If someone does something against you and hurts your feelings, the best thing to do is to move ahead and forget it. Read More→

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Jun
03

4 Ways to Teach Kids Good Security Habits at Home

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There are no shortage of worries when you become a parent, but the majority of them boil down to one simple objective: keeping your child safe. As your child gets older and more independent, it is critical to teach your child how to keep himself safe when you are not around, both for his safety and your sanity. Here are a few ways to build those good habits.

Teach Your Child to Notice the Details

Encourage and nurture a mindful, observant attitude in your child. It’s all too easy to get caught up in our thoughts and overlook details that could be critical to your safety at home. Teach your child to pay attention to his surroundings and notice the details. One easy way to do this is by playing a game of “I Spy.” Draw your child’s attention to anything that is out of the ordinary, like a strange car parked by your home or a suspicious person passing out flyers in your neighborhood. Make vigilance a habit from an early age to keep your child aware of his surroundings at all times. For young children, read books that have a personal safety theme as an additional way to reinforce this topic.

Keep the Doors Locked

Lock the door behind you whenever you enter your home and teach your child to do the same. It doesn’t matter how safe you think your neighborhood is, an unlocked door is an invitation for unwelcome guests. By building the habit of locking the door immediately, you can decrease the instances of forgetting to lock up when you are in a hurry, consumed with other tasks on your to-do list. The sooner that you can help your child build this habit, the sooner you can feel a little more confident about your child being at home alone when that time comes. Read More→

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