After days of searching online, I found a website that I thought sold the item I needed. Excited, I scoured the website for the price of the product and the payment. Unfortunately, I never found the information. After ten minutes of searching, I gave up.
No matter how many visitors you are able to attract to your website, there are still ways to lose them before making a sale. Below are the top 10 ways to lose a paying customer.
1. Navigation – One of the easiest ways to turn off a website visitor is create a complicated website. If a customer struggles to find their a product, they will more than likely get frustrated and leave the website before they buy. When I first designed my website I had no idea about design. Looking back, I’m not sure I accomplished pretty and I did not create an easy website to navigate. Much like the one I mentioned earlier, my website was frustrating to visitors.
2. Busyness – The wrong type of website can turn off visitors and repel sales. Create a website designed for your target audience. For example, if you’re selling aromatherapy products, you’ll want a relaxing environment. However, if you’re a life coach you want to pump people up. Your website should be full of life and activity.
3. Sizing – Many websites make the mistake of sizing their design to fit their screen. Unfortunately, the standard resolution that most monitors are sized to (800 x 600) does not always match. When this happens, visitors must scroll not only up and down the page, but left and right as well. To eliminate this frustration, set you width to no more than 800 pixels.
4. Point of Contact – When visitors to your website have a question they want to be able to easily find your contact information. Many websites display their email address, phone number, or a link to their contact information either in their menu or at the top/bottom of their website, which makes it easy to find. Read More→
I have a confession to make. My first confession, of course, is that I do not always make confessions. Not that I don’t have things to confess, but I am rather slow in owning up to what I am doing and confessing it.
For example. When the Gracious Mistress of the Parsonage says, “Who forgot to put the milk back into the refrigerator?” I usually pretend I did not hear her and try avoiding any kind of confession.
After all, why should I confess to something that she knows as true already? I am not sure why she asked such questions; I only can think that she is trying to rub it in or something. I do confess that I do not confess as often as I should.
Not that I don’t believe in confessing. I talk about it all the time but when it comes to me, I can always come up with a reasonable explanation of what I did or did not do. My philosophy is simply this; if you can explain your action why confess doing it?
And so, I need to clear my soul and make a good confession.
My wife and I agree on one level. Both of us leaned towards being workaholics. She leans further than I do, I will confess. But I also suffer problems in the workaholic area.
This is one reason why I do not really appreciate holidays for what they really are. Taking a day off does not seem like a very good thing to do, from my perspective. I do not mind working 24/7.
Isn’t this the reason God gave us laptop computers? No matter where I go, I can take my work with me. Hallelujah, and pass me another job to do.
On our vacation, the wife spends all her time checking out the thrift stores in the area. Believe me, that is a job in itself. I, on the other side of the vacation, usually stay in the room making conversation with my computer. There is always another article to do, another sermon to write, another chapter in a book to complete.
Don’t get me wrong here. I’m not complaining, mind you. I love always having something to do. I love the fact that I am able to choose what I am going to be doing. I cannot imagine what it is like having somebody else telling me what to do. Oh yes, that’s would be what a husband is all about. Let me just confess my error right here.
Both my wife and I love the work we are doing and often do not even consider it to be work. We just love what we are doing and we love the fact they were able to do it.
But my confession! Read More→
My apologies upfront for luring you in with thoughts of chocolaty sweetness. Maintain that picture if it helps (or grab a few to munch on!), but promise me this: you’ll not discount the message when you discover whose initials we’re actually representing.
For the past few weeks, I have had the privilege of leading a women’s Sunday school class on Mary and Martha. (Was that a sigh I heard? I know their story is “over told” in Christian women’s circles, but hang in there with me! They have something to teach us about being a single lady, about being a Christian woman. Tradition and most commentaries do agree that neither woman married.) I continue to learn from and to be challenged by the things Scripture recounts about these two extraordinary women.
Our goal here is not to rehash service vs. sitting. We’re not trying to dissect intentions or personalities. What we are aiming for is nuggets of truth about relationship with Jesus as exemplified by Mary and Martha… Read More→
The bounce rate for your website is the percentage of people who visit your site and then leave without clicking to any other location. They are single-page visitors and then they “bounce” right off your site.
There are many reasons a person might leave your site before exploring further, all of them not necessarily bad but this article will help you determine and remedy some of those reasons.
1. Easy to Read – You want to make things as easy for your visitors as possible and reading time is no exception.
Some things you can do to ensure this are:
a) Make your paragraphs small. Big blocks of text will deter people from continuing on with your site. Use white space to your advantage.
b) Use bulleted or numbered lists when possible. The eye will be attracted to easy to read lists.
c) Use bold headlines and subheadings.
d) Use straightforward text. While the fancy fonts may look nice, they do nothing towards getting your content read.
e) Make sure you use a color of font that works well with your background color. Most people would say black text on white background is best.
f) Use images in all your posts. Scatter them throughout for more effectiveness.
g) Always use simple and concise language. You don’t need to use fancy words. Make your content easy to understand as if talking to a friend.
2. Site Search – Be sure to have an easy to find search box on all pages of your site. You don’t want your visitors to play hide and seek the search box. If they cannot find what they need, they will leave.
3. 404 Error Page – The dreaded 404 error page can be annoying but if done properly, can be helpful as well. Don’t just have the standard, “This Page Does Not Exist” message. Add useful information so your visitor can easily continue through your site.
For example: Have an entertaining graphic with your homepage link and/or other pertinent links with a message like, The page you were looking for is gone but we have lots of other good pages.
Be creative and use some humor for your 404 page. Make people want to stay on your site.
4. External Links – If you have external links on your blog be sure to have them all open in a new window. If people go to those links they can then easily get back to your site.
If you have a WordPress site, there is, of course, a plugin to do this for you.
5. Ad Invasion – Most of us have some ads on our site for affiliate programs, ad programs, etc.
But some words of caution:
a) Ads can be distracting and turn your potential customer’s attention elsewhere. You could lose sales from people clicking on the ads and going to another site.
b) Ads clutter up your site and cause slower load time.
c) Ads could cause you and your site to lose credibility.
d) Ads can make your site more confusing and harder to navigate.
So, limit the number of ads on your site and make sure they will not cause you to lose visitors or sales.
6. Update Regularly – Add new content to your site often and keep things fresh and new for your visitors. If they come back and see all the same information and content, it will more than likely be their last visit.
7. Mobile Friendly – More people are going mobile all the time so you must make sure your website is optimized for mobile users. If you have a WordPress site there is a plugin called WPtouch Mobile Plugin that will make your site mobile friendly.
a) Don’t use flash.
b) Don’t use pop-ups.
c) Keep things simple.
d) If you are comfortable with it, you can also make changes to your CSS coding.
8. Internal Links – If you want people to stay on your site, give them lots of links to other information or content they will want to check out.
When you post an article include internal links to other related content within that article. Add internal links wherever appropriate to keep that person clicking from one page to the next.
9. Focus on Your Target Market – High traffic is good but what you really want is targeted traffic. People that are coming to your site because they are interested in what you offer is your goal.
Optimize your keywords and site description to bring in the right audience. Zero in on that target market.
10. No More Auto-Play – If you have videos and/or music on your site, by all means, do not have start playing when a person lands on your site. Turn off the auto-play and give the person the option of watching/listening or not.
In general, make a visit to your site, easy, pleasant and non-intrusive. Provide the content to make people want to come again. Read More→
Last night I found out a couple of very young cousins are currently without their belongings and in desperate need of some entertainment in the way of books, movies, and toys. Over the years, my three children acquired more toys than they can play with. I composed a list of the toys the little girls requested, called my three children down, and told them what was happening and what I desired from them. Since all three children are girls, my two girls possess more to offer than my son.
My older girl Bri listened and the snatched up my list and got straight to work reading the list to her sister and pulling toys from her room. Alex, my youngest girl was quick to sacrifice beloved toys to the box for complete strangers because the toys would make them happy. Even Rick, my 11-year-old boy found a stuffy to part with of his own volition.
Before I knew it, the box was overflowing with toys from my girl’s bedrooms. Beloved books, favorite toys, even frozen toys, and books, made the cut. No tears, no fuss, no attitude, my children were asked to give up their belongings for unfamiliar family and they overflowed the box. Now, of course, the girls didn’t put in all their favorite stuff and if there was something they wanted to keep that was on the list I did not fight them, but this was really not the case. Both girls initial said no to a couple of toys and then a few minutes later decided they could part with these belongings to make others happy. Their rooms are still bursting with princess dolls, Judy Moody books, barbies, stuffed ponies, and toy food despite a box full of toys missing. Read More→
Working from home is a great way to supply the additional income often needed for one spouse to stay home and raise their children. Sadly, many people are scared away from doing so because of the many scams that are so prevalent today. While it can be hard to tell fact from fiction, it is possible. Here are several tips to avoid work-at-home scams:
When researching companies that hire home-based workers, the best place to start is the Better Business Bureau (BBB). The BBB will have information on that business if there have been disputes or other problems. You’ll want to look for a pattern of “Unresolved” or “Unanswered” disputes, which will be an indication that there is a problem with the company in question. The business does not need to be a member of the BBB to have complaints filed against them.
Next, perform an Internet Search on the company you are researching and see what others are saying about them. If you see a pattern of negative comments, often that’s an indication that you may need to explore the company in more detail. Read More→
Throughout the year, many days of celebration are tucked capriciously into the calendar. So much so, it is hard to find any day of the year where something or someone is not being observed, which has benefited the greeting card company, you can be sure. I am not positive, but I think they have had a great deal to do with designating these days.
Some days are celebrated a little more enthusiastically than others. The Fourth of July has firecrackers; Halloween has funny and scary costumes, not to mention bags of candy; and Christmas boasts the Christmas tree and jolly old St. Nick with all his presents, and it is hard to compete with Christmas parties when it comes to celebrations.
And we come to Mother’s Day. According to experts, more telephone calls are placed on Mother’s Day than any other day of the year. Also, try to walk into a restaurant and get a seat on that certain Sunday.
There is a theory, which I subscribe to personally, stating the reason Father’s Day is so lame is because so much has been spent on Mother’s Day, there is nothing left.
I think there should be a rule that says, whatever Mother’s Day costs fathers, mothers should spend on Father’s Day. This would do one of two things; decrease Mother’s Day or puff Father’s Day spending. Personally, I am in favor of puffing.
Perhaps with some effort, Father’s Day could be a little more exciting. I am not saying this just because I am a father. Well, maybe I am, but if I don’t who will?
Fathers in general are rather humble and hesitant to speak about themselves. Contrary to popular opinion, every father knows talk is not cheap, and because he has spent so much on Mother’s Day, he simply is practicing good manners and shuts up.
However, every father needs to know he is truly appreciated by his family. Although you cannot buy a father, it is possible to rent him on occasion.
I am in favor of celebrating Father’s Day “any which way you can.” It really does not matter to the father involved. Any father would consider his child a “million dollar baby” if he or she would just give a Father’s Day card to him, along with a nice hot cup of coffee while sitting in his favorite chair reading the newspaper. Nothing the children did throughout the year would remain “unforgiven” if something this simple were done on Father’s Day. Read More→