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Guest Post: Simple Summer Marketing Ideas


by Michelle Shaeffer

Summer time means we’re usually outside more, away from the computer, and getting some sunshine.  That can make it difficult to stick with some of the marketing plans that rely heavily on the internet.  Not sure what to do to stay active with your marketing while busy enjoying summer with your family?  Here are a few low-tech and off-line ways you can get in some business marketing while you’re off to the beach or park.

Write Thank You Notes: Real, old-fashioned pen and paper note cards are still available at your local stores.  Pick up a few packages and some stamps.  Then write a few while you’re watching your kiddos play outside in the yard.  You could send them to your top customers, the ones who’ve been with you the longest, vendors who make it easy to work with them, or even bloggers who you enjoy following online.  A hand written thank you note can go a long way towards building a relationship with key clients or those you want to connect with.

Carry Your Business Cards & Let Them Out of Your Purse: Keep your business cards ready so you can hand them out when you meet someone who could use your products or services, or who knows someone who could.  Business cards are a very inexpensive marketing tool.  I like Overnight PrintsVista Print is also very popular.

Advertise on Your Taxi: Do you feel like a taxi driver hauling your kids around to all those summer activities?  Get a nice decal or magnet to stick on your vehicle and get some extra benefit from all that extra mileage.  Check out the options from Vista Print here.

Use Your Products: If you sell a product, keep it with you and use it creatively while you’re out and about.  Sell Tupperware?  Use it for the kid’s snacks when you go to the park.  Sew your own hand bags, diaper bags, clothing, or baby carriers?  Make sure you’ve got a nice visible logo and website URL on the item and then wear it proudly while you’re away from home.

Make Targeted Donations: Keeping in mind who your ideal client is, choose things to donate to that reach that client and involve your children.  For example, most little league type summer activities are always open to donations of items or sponsorships.

Wear Your Logo: Websites like Cafe Press make it easy to custom design t-shirts, baseball caps and more with your designs.  Create one for you or your kids with your logo or an appropriate slogan, quote or funny line and your website URL.

About the Author:

And now, let me give you access to some great free resources for small businesses including 101 Free/Cheap Ways to Market Your Business, 119 Things You Can Outsource, and more at

Michelle Shaeffer has been a work at home mom for more than 10 years and loves to share the tips and strategies she’s learned to help other home based business owners balance, manage, and market their businesses.


  1. I love the simplicity but effectiveness of your ideas. My business is done entirely online but these ideas would work quite well also. Thanks!

  2. Rhonda says:

    Some really good tips. Also, consider if you’re donating some old books to Goodwill this summer, you could leave your business card in the front pages somewhere that could be used as bookmark for the new book owner…you never know, you just might get a new customer.

  3. Thanks ladies! 🙂

    Rhonda, that’s a great idea!

  4. I agree these are some good ideas Michelle even though I don’t have a purse. If it’s within your budget, you could have a car license plate frame made with your URL on it. And perhaps a press release about your targeted donation might give you some additional mileage out of a targeted donation.


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