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Feb
11

Why Cheap and Free is a Really, Really Bad Idea!

By

Dana Susan Beasley, Branding for Success bloggerAs a graphic designer, I see it everywhere: advertisements that proclaim, “Get your cheap or free logo here!”

Inwardly, I groan. Not just because companies like this have almost destroyed my profession, but because I know in the long run cheap and free can destroy a business.

Cheap and Free by Dana Susan Beasley

The point of a brand is to distinguish yourself from above the competition. The Internet especially is highly competitive. After all, you only have seconds to get across your message to convince a prospect to click on a link.

With cheap and free logos, your brand looks like everyone else’s brand. In fact, a cheap and free logo seldom reflects a business brand because very little time and awareness went into developing that logo. It doesn’t translate into a brand that connects with a specific audience.

It’s kind of like going to a cookie cutter neighborhood. I know for me when I visit one of these neighborhoods, I get confused. Because each house looks like every other house.

This is exactly what cheap and free logos do for a brand. They confuse an audience. It is a cookie cutter image that looks like every other image. It is not customized to your unique business.

If you want people to take your business seriously, then you need to take your business seriously. This means investing in a brand that authentically represents you and your Unique Selling Proposition (USP).

True customization and professionalism is never cheap, fast, easy, or free. After all, you get what you pay for. If you want your customers to value you and what you do, then your brand needs to reflect that. Because it is a reflection of you.

Now what if you are a direct seller or network marketer? Sure, your office has a brand. But what about you? Have you branded yourself as an independent business owner? If you haven’t, you are missing out. With your own personal brand, you can distinguish yourself as an expert.

For instance, if you sell wellness products, then you can brand yourself as a wellness consultant. This opens up your business for more opportunities. This gives you more value in the eyes of your customers. And if anything should happen to the business you represent or if your interests change, you will not have to start over from scratch.

So as you can see, cheap and free could mean the death knell for your work at home business! You will discover branding success when you invest in your logo, making it uniquely reflect you and your company.

 

ABOUT THE AUTHOR: Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now.

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