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Oct
25

How and When to Post on Twitter

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Twitter BirdWhile not quite as big as Facebook, Twitter is still an impressive social media platform with a lot of potential for your business. With over 1.3 billion registered users, and an average of 500 million tweets per day, there’s a lot of activity going on with this platform.

If you’ve tried using Twitter before, you may have noticed how quickly anything you say gets lost in the noise. To help your business stand out and gain followers, today I’m going to show you how and when you should be posting on Twitter.

5 Twitter Tips to Help You Tweet Smarter, Not Harder

The act of posting a tweet is simple, but there are numerous implications. How long should it be? Which hashtags should you use? All of these things, combined with the day and time you post, will affect how many people see and engage with your tweets.

Here are five ways you can start using Twitter smarter and do more with your tweets:

1. Gather Data on When to Tweet

You could always conduct your own studies, but there have been plenty done already on when to tweet, so it’s better to use the information others have already found. For example, Buffer did a study of over 4.8 million tweets to see which times were the best.

Here’s what they found:

  • On average, tweets posted during the morning hours have the most clicks.
  • Evenings are when tweets receive more favorites and retweets.
  • Time zones play a factor, and sometimes the best times to tweet for engagement and clicks are opposite from one another.
  • Taking time zones into consideration, the best time to tweet is between noon and 1PM for your local time zone.
  • If you have an international audience, it’s best to look at what times they are tweeting in their time zone.

This type of data is great for starting out, but eventually you’ll want to gather your own. Luckily there are tools for that purposes. Tweriod, for example, is an excellent option (also free) that allows you to see when your followers are online and engaging with tweets.

2. Use The Right Hashtags

Hashtags, also known as pound signs (#) are used on Twitter to categorize your tweets. Using them can offer you an excellent way to gather your audience around a single conversation or event. Of course, the only way to be successful with these types of tags, is to know how to best choose them.

Start by choosing a tag that isn’t being used by other businesses. A unique hashtag can be related to something timely like and event, webinar, or twitter chat. Ideally, it’s something that should include your brand, along with a unique and specific addition.

So, let’s say your business sells bibles, and you’re about to launch a blog that provides inspirational quotes and passages. You want to promote this new blog on Twitter, so you would use the term “blog” and perhaps “launch” to create a hashtag surrounding this event.

Ultimately it could look something like “#BibleBlogLaunch” or a variation that includes the name of your business. This would create a unique conversation surrounding your business.

3. Monitor Your Mentions

Part of the secret to success on Twitter is monitoring all the times people mention your brand or your company in their tweets. You can track this with mentions, but it’s important that you look beyond directly correlated messages.

Luckily, Twitter’s new dashboard allows you to track all of your mentions in one convenient place. Once you’ve finished setting it up, you can track everything from brand mentions, to hashtags, and even links containing your website domain. This will allow you to pinpoint opportunities where you can engage your audience or solve problems before they get out of hand.

To do so, simply click the “About You” tab on the dashboard and take a look at a curated feed of all the tweets that involve the mentions you’ve specified.

4. Post Videos

A standard tweet can only be 140 characters in length, but you can pair that with 30 seconds of video to maximize your time. Not only do videos help your content stand out, but they also have been known to drive more engagement. Specifically, up to 2.5 times more replies, retweets, and more likes as well.

Your videos can do a number of things as well:

  • Provide a more personal response to customer questions
  • Share footage from events or webinars you hosted
  • Tell stories about your brand, your business, or your customers.

Videos are easy to create and implement into your tweets, so look for opportunities to include them in your content.

5. Track Links Posted in Tweets

Placing links into your tweets is crucial when you’re promoting content, but depending on their length, they can take up valuable space. Thankfully, you can shorten your links and track their performance with a little tool called Bit.ly.

This tool gives you a shortened form of your links, along with tracking to show how well the link performed and what it did for your website. With tight character restrictions on Twitter, freeing up this valuable space is extremely important.

You can combine this with Twitter’s new analytics dashboard to track the performance of each tweet you send out. This will allow you to better engage and optimize your efforts.

Final Thoughts

Twitter is a powerful platform for businesses, but it requires a deep understanding of how to best structure and time your tweets. Combine this with deeper analytics and a variety of content, and you have a recipe for success on this platform.

How do you maximize your success on Twitter? Let us know in the comments!

 

ABOUT THE AUTHOR: Trey Donaldson is a social media wizard who specializes in Twitter and the new dashboard. He wants to show people how they can succeed using these new analytics today!

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