11 Steps to Creating a Blog that Gets NoticedBy
Blogging. It’s all the rage. It seems that everyone and their mother is blogging. As a work at home business owner, what are the step by step actions you need to take to get your blog noticed?
First of all, realize the power of blogging. Your goal is to get eyeballs on your brand. It’s all about leading with value. Giving helpful information that will help your audience. Once you have prospects reading your blog over and over again, you can ascend them up your sales funnel, meaning:
• Offering your target market an irresistible freebie in exchange for their email addresses
• Promoting a low-cost offer to acquire them as customers
• Present your main product or service
• Recommend additional products or services that will further help them
This is how you can MONETIZE your blog, other then ads on your page or affiliate links.
So what are some of the steps you need to take? Here are the exact steps that I’m going to use to develop my husband’s blog about architectural design. I came up with this plan after going through an extensive certification course in digital marketing.
1. Keyword research
What is your target market searching for? What are some of the problems that they desperately need solutions for? What would they write in Google when searching for your product or service? Brainstorm some relevant keywords and identify the top 10 that your market would use to find your product or service. Use a keyword planning tool to analyze competition and volume of searches. You want to choose long tail keywords (a phrase rather than one word) that has highest volume possible at the lowest competition.
2. Brainstorm titles
Think about search marketing when you create a title for your blog. There’s great debate whether the title should be your “personal brand,” but if you are just starting out, how will they know who you are? A descriptive title that includes your main keywords will help you attract more readers. Make sure the title is easy to remember.
3. Reserve a domain
Make sure your title is available for your domain. The easiest site I’ve found to use is GoDaddy. There are many choices these days for an extension, but the most common one is .com.
4. Plan a silo
What is a silo? It is planning blogs around a hub of keywords. For instance, if your blog is about dogs, you might plan the keyword hub “dog training,” and then link a series of blogs to that hub with the keywords “dog training aggression,” “dog training collar,” “dog training at home,” etc.
5. Design your blog
The most common platform to design your blog in is WordPress.org. You will need an Internet hosting service. I use Hostgator for one of my blogs and have never had a problem. You can choose a free or paid theme. The “hero” format is the most popular one right now. That’s a design that has a large picture on the top of the page.
Of course, there are many professional WordPress designers available, so if you feel you don’t have the time to learn the software, hire it out to another work at home mom or dad! Or perhaps find an intern who can help you.
6. Redesign your website to include a blog
If you have a website currently, you will need to either transfer your website to your blog or include a link to your blog on your website.
7. Plan 6-8 months of articles including lists, embed videos, interviews, etc (blog templates)
Use the keywords and silos/hubs to plan these. Include a variety of different kinds of blogs. A good goal to start is one blog per week.
8. Write 2 months worth of blogs
This will help cut down on the possibility of stalling in your blog writing. Believe me, it’s happened to me many times! It’s so easy to get busy or crisis to hit. If you are not a writer or you don’t have the time, consider hiring someone or finding an aspiring writer who wants some credits.
9. Determine start date and budget for blog launch
Plan at least a month ahead just to keep your sanity. Create excitement for your blog launch before the date. Will you have a giveaway? A Facebook party? Determine your budget for purchasing social media ads.
10. Post about your blog in social media and email – then, when the day arrives, hit publish and make your big announcement!
Here you could give a few snippets of the blogs you will be posting. Keep creating excitement! Be sure to announce the first published post. Distribute it to Facebook and LinkedIn groups. Quote from it. Send Tweets. Pin a featured picture of it in Pinterest. Use Instagram.
11. Purchase Facebook ads or other ads for blog launch
After you have published your first article and have posted an announcement on your Facebook page, turn it into an ad. Start small and test, test, test! There’s a lot to learn!
So there you have the exact steps I will take to start my husband’s blog on architectural design. I hope you find these helpful! Because a successful blog is foundational for a successful brand!
ABOUT THE AUTHOR: Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now