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Mar
31

3 Mistakes that Can Kill Your Business and Your Brand

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Facebook logoHas this ever happened to you? You mention something on Facebook, some sort of struggle, and then all of a sudden you get a message from a friend trying to sell you something?

Or maybe a friend pressured you to buy something from them. And because you didn’t, they stopped being your friend!

Or perhaps you got a message from a Facebook friend (more of an acquaintance) out of the blue that just seemed random. They had no idea what you liked, what you needed, or what your life situation is, they just wanted to sell you something.

Does this sound familiar? Has this happened to you? Or more importantly, have you done this?

Unfortunately, some network marketing companies encourage this behavior. But let me tell you a harsh truth–it is unprofessional and turns off more people than you gain!

I remember years ago when a friend of mine from work wanted me to join the latest network marketing rage–long distance cards. Remember those? They were really hot once. I was completely not interested.

And this friend stopped being my friend because I said no!

That hurts!

And that’s not the only time it has happened.

Here’s another trend that seems to occur a lot these days, and again it’s encouraged by networking marketing companies:

A Facebook friend posts a random question. You answer it because it just seems fun.

So a minute later you get a Facebook message asking you to buy something or for a referral for their recruiting efforts.

Smells kind of slimy, doesn’t it?

Then there’s the tactic of just sending a random message, asking for a sale. I remember agreeing to have a sales meeting with one of my Facebook friends. She gave me her whole speal and at the end I’m thinking, “Wow, she really has no idea what I need or what type of products I’m looking for.”

You see, these approaches are kind of like going into a bar and asking some random person, “Hey, would you like to have a kid with me?”

Creepy!

Selling, the right kind of selling, is not about manipulation, pressure, or sneaky tactics. It’s about building a relationship with a targeted market and offering to serve that market with your products and/or services.

Do that and you will have branding success!

 

ABOUT THE AUTHOR:  Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now

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