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3 Ways to Create a Customer Retention Program


Dana Susan Beasley, Branding for Success bloggerChristmas. It’s a time when we’re all thinking about giving and receiving gifts. But have you thought about what to give your clients and vendors? And in a bigger way, have you thought about creating a customer retention program?

They say the best customer is your current customer. Think about it. How much does it cost you to acquire each customer? What would happen in your business if you had repeat business from your current clients?

For instance, in a recent Gift Guide campaign I did for Christmas gifts, my strongest customer was my returning customer!

That’s why creating a customer retention program is so important!

So here are some ideas to get you started:


1) Send them a gift basket.

To really make your best customers feel special, assemble your own gift basket and send a thank you card with your company brand. If it is appropriate for your business, send them a sample packet. For instance, if you sell cosmetics, send them samples of your products. Be sure to include your business card!

When I worked at a Christian non-profit as a graphic designer, I always felt so appreciated when our vendors, like printing companies, would send us gift baskets. It made the days leading up to Christmas vacation so much more festive and cheerful! And believe me it helped us be loyal customers!


2) Give them a branded product. There are thousands of products that you can apply your business logo to. Bags, USB drives, mugs, iPhone covers are just some ideas out there!

You can create your own products through print on demand sites like CafePress or Zazzle.

One of my favorite promotional products I did was chocolate. Yep. I had my logo applied to a gold wrapper of chocolates. Yum! And they were very well received. Only two problems: 1) I had to keep them in an ice chest in the summer, and 2) my son discovered the “business candy” and loved them, too!

3) Send out Christmas cards. The holiday season is a wonderful time to show your customers appreciation. Plan to send out Christmas cards to your customers and prospects.

For one of my clients, I have created Christmas cards year after year. Her mailing list looks forward to seeing them! It really helps her get her name out as an artist.

This is the perfect opportunity to show appreciation to your customers. Apply your logo to the back of your cards and you will also increase brand visibility. You will be “top of mind” the next time they make a purchasing decision.

A customer retention program is an important part of your marketing strategy. Apply these ideas today and you will have branding success!


ABOUT THE AUTHOR: Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now.

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