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Work-at-home mom: take a deep breath and Do Life Different as you allow these devotions for work-at-home moms to fill the vacuum of your needy heart in the chaos of your busy world.
 
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Sep
29

5 Essential Ingredients to Building a Successful Brand

By

Dana Susan Beasley, Branding for Success bloggerWhat ingredients make up for a successful brand? Some of them may surprise you!

1. Desire

This is where it must start. You have got to WANT to build a successful business. You must want it with every fiber of your being.

Because face it: hurdles are going to come. Something worth having is something worth fighting for. There will be times when you want to give in, to throw in the proverbial towel. But DESIRE to achieve your goal will keep you going despite feeling tired, discouraged, or having setback after setback. This is a lifelong journey so think of it as a marathon, not a race!

2. Pursue Your Passions and Callings

An old saying that I like comes to mind: “Do what you love, and the money will follow.”

God gave you talents, gifts, and life experiences. He has a calling (or several callings) planned for you. After all, He put you on this earth. He is the provider (Matthew 6). You are here for more than just making a living. What is it? What’s your destiny?

That’s why the Parable of the Talents is just as relevant today when Jesus taught it. Jesus invested in you. Are you going to invest in what He gave you to get a return or are you going to bury it?

The ROI in this case is so much more than business profits. The real desire that God has for you is that you invest in others so that they will come to the Kingdom.

And also, your passions will bring you more vibrant life, more desire, and fulfillment.

I think of the other day when I gave my first ever Kingdom Entrepreneur class here locally in Colorado Springs. As I stood up there giving my introductory presentation, I felt that I belonged in front of that class. I knew there was “fire in my belly.” Ideas came rushing into me and I talked with animation and excitement. I inspired my students. What’s more, all my experiences came to bear, even my childhood ones.

I could deliver that well because I had a passion on the topic.

When you follow your passions and callings, then you will attract more people to what you’re doing AND most importantly, you will stick with it when you have setbacks. Again, it gets back to that desire. When you know your why, you will have inspiration, not merely motivation.

3. Define Your Target Market

If you aim at nothing, you will hit at nothing. The more you define the group of people or niche who can benefit from your programs, the more you will attract customers and clients.

Even as I write this, for instance, I am keeping in my mind one PERSON, who is a Christian Work at Home Mom or Dad. That is the market of this blog! I’m not writing to everyone in the universe. Just you.

It’s the same with your business. Who is your ideal client? What is their gender, age, economic status, education level, location? What do they like to do in their spare time? What are their problems?

This is where a sweet spot comes in. When you identify your passions and callings and that product or service you provide can solve your target market’s problem, then you will attract customers like bees to honey!

4. Persistence

So the next key ingredient is persistence. You’ve got to keep on keeping on. Don’t give up. Make the phone calls you need to make, even though you don’t feel like doing it. After all, the fortune is in the follow up! Show up day after day. Be faithful and obedient to God. What if He were your boss? Isn’t He your boss?

I learned years ago through my Bible study of the word blessings that all I have to do is plant the seeds. God is the harvester. That means I have to keep going. And if I make a mistake or have a setback, I just need to get up and try again!

5. Consistency

Oh wow, this is hard for me. Especially as a creative. I recognized it was a big roadblock because truly, I would rather be developing new products and coming up with new ideas than doing the day to day work of marketing.

I recognized that recently and so I hired a virtual assistant. I came to realize that my life is too chaotic and has too many demands on it for me to get it all done on my own. I desperately need my virtual assistant to help me be consistent. I know that my investment is going to pay off down the road!

What if you can’t hire someone? Create a business and marketing plan (you need to do that anyway), and put these activities into your schedule. Mark it on your calendar! I actually started using Google Calendar so I could easily share it with my VA. I can see everything at once there and it’s color coded!

Use these ingredients in your business and you will create a successful brand!

 

ABOUT THE AUTHOR: Dana Susan Beasley is the creator of an online training program called Brand Identity Quest and helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. Its purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now.

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