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How Do You Bring Christ into Your Brand?


Dana Susan Beasley, Branding for Success bloggershadow crossAs Christian work at home parents, we have a unique opportunity to bring Christ into our businesses. For me, it’s the ultimate reason why I am in business in the first place. I look at my company, AngelArts, as a Business As Mission.

Think about this: we have an opportunity to share more about Christ than most pastors! You and I will rub shoulders with people that will never talk to a church professional.

None of us is exempted from the Great Commission, to make disciples of all nations. And He ends this commandment with a promise: He will be with us!

But how can we practically bring Christ into our businesses?

Every month, my husband and I attend a meeting at Glen Eyrie Conference Center (owned by The Navigators) to discuss this very question over breakfast. Business owners give their testimonies to share their stories of how they brought Christ into the workplace, or how they discovered Christ in the workplace.

It can be as simple as taking an interest in someone; in developing a friendship and guiding them to the path that leads to eternal life.

That was the particular story of a gentleman, Rob, who was involved in the banking industry, that I recently heard. A colleague invited Rob to a Christian networking meeting and demonstrated he cared. When times got tough, this man was there for Rob. Today, Rob is a successful mortgage banker and Christian business leader actively engaged in bringing Christ into his workplace.

Integrity matters. It demonstrates Christ in the workplace most of all.

A story by a man named Charles was especially encouraging. Throughout his life, he acted with integrity. He would make very tough decisions with the desire to please Jesus. Sometimes he had to say no to opportunities. While this hurt at the time, he found that God used him in unexpected areas, even sharing the gospel at the World Cup in Brazil!

Of course, since I own and run my own publishing company, I have the honor of bringing Christ into my workplace as I write Bible devotionals, homeschooling curriculum, and entrepreneurial/branding courses. I am not afraid to be myself. That’s part of my brand and I’m very up front about it. Perhaps it turns some people away, but that’s all right! They’re not in my target market anyway! I can’t be all things to all people.

But if I can encourage one person to become who God called them to be, to become closer to Him, then it’s all worth it!

Maybe you’re not in a position to do any of the above. Sometimes as business owners we can get isolated, and as Christians we gravitate toward a “holy huddle.” I would encourage you to get involved in your community. Join networking groups. Sponsor charities. Forge new relationships and see how God uses you!

Last month I forged a new relationship with a young lady from a non-profit here in town. She and I grabbed a cup of coffee and had a delightful time! I can see ways I can help her organization and she is very enthusiastic about helping my company!

Now that’s a win-win and in my humble opinion, pleasing to God!

So whatever you do, work for the Lord and ask Him for guidance on how to bring Christ into your business. Now that’s TRUE success!


ABOUT THE AUTHOR:  Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now

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