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Is Print Dead and What Do You Need to Know About It?


Dana Susan Beasley, Branding for Success bloggerdana-printdeadIn these days of Internet marketing, is print really dead? After all, more and more newspapers are going out of business and magazines are rushing to become digital. Is there a place for print collateral and advertising?

Absolutely! Let me explain why and how you need to make print part of your strategic brand strategy.

1) Business cards. Hands down, business cards are the most economical, efficient way to get the word out about your business. These are great for networking meetings or just as you go through your regular day. You never know who you are going to run into that might be interested in your business.

2) Postcards. These are effective for marketing and very cost efficient. You can, for a relatively low cost, create postcards and buy a list, such as new business owners. Online printing companies can even take care of every aspect of this direct marketing, including the mailing.

3) Bookmarks. This is another low-cost way to get the word out about your business. I have found it particularly effective in “goodie bags” for conferences. I use the leftovers and hand them out at vendor fairs.

4) Brochures. Yes, brochures are still a very effective way to share your business with others.

5) Flyers. These can be an appealing, inexpensive way to get your message across, especially if it is for an event.

6) Thank you cards and Christmas cards. Customer retention is very important in business. Sending thank you cards and annual Christmas cards with your unique brand imprinted on the back is a very effective way to increase your brand awareness.

7) Stationery. If you send letters through “snail mail,” having stationery is very important, especially if you are an author and writer seeking publishing opportunities.

8) Newsletters. Think about what most people get in the mailbox. Junk and bills, right? If they got some valuable information that they really needed, do you think that might put you “top of mind” when it comes to buying decisions? Most likely!

9) Display advertising. If you have the funds and can create an advertising campaign in a trade magazine, this may very well be worth the expense. You will definitely become a recognized leader in your area of expertise.

No matter how cool Internet marketing is, there will always be a time and place for “face to face” marketing. The fundamental principles of business never change. Having some identity collateral handy when you need it when you are “offline” is going to help you have a successful brand!

ABOUT THE AUTHOR: Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now.

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