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Dec
01

Publicity Ideas to Create Visibility for Your Brand

By

Dana Susan Beasley, Branding for Success bloggerPublicity Ideas to Create Brand Visibility by Dana Susan BeasleyPublicity. It is often the forgotten marketing method to increase brand visibility. So how can you use publicity to effectively increase your presence in the marketplace?

Here’s some ideas to get you started.

1) Find out what your needs are in the community and apply your gifts, talents, and donations. Look for sponsorship opportunities where you can support great causes while at the same time bring brand awareness to a wide audience. Christmas time is a wonderful time to do this. A networking group I belong to in Colorado Springs does this every year for a charity called Christmas Unlimited. Last year they gave away $20,000 in toys to needy children. And I know that in the end the sponsors benefited from all the brand recognition!

2) Another way to get involved in the community is by offering your talents. For instance, recently I had the idea of creating a special book to help fire and flood survivors in Colorado. I sent out around 80 press releases to local media up and down the Front Range. I also have been on local radio a few times to bring awareness to my project. While my motive is to help those in need and to uplift and inspire those who read the book, I have also increased the presence of my company in my region. .

3) Enter local contests. Several years ago, I entered a balloon festival logo contest and I won! The logo I designed was on t-shirts, bags, pins, and much more. The local paper did a story about me. It is an event that I frequently use to illustrate my credibility as a designer. And plus, my prize was to ride in a balloon. Who could beat that?

4) Use PR services like PRWeb.com. For a nominal investment, you can have a press release go all over the Web. It is easy to do. Just have a newsworthy event, like publishing a new book or offering a new program or winning an award. Sites like PRWeb.com will walk you through it step by step.

5) Offer your products or services for auction or as giveaways. Silent auctions are a very popular way to raise money for charities and fundraisers are always looking for donations. These opportunities bring awareness to your brand in a very effective way. Also, many bloggers are looking for giveaways. For example, last year when it was Autism Awareness month, a Facebook friend of mine asked if I would donate one of my t-shirt designs for her giveaways. I was glad to. I sent her one of my t-shirts from my CafePress store and her daughter modeled the shirt, which my friend put on her blog. I made several sales from that posting and people became aware of what I do.

If you use publicity in a smart, strategic way, you will be truly branding for success!

ABOUT THE AUTHOR: Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now.

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