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The Number One Bible Passage that Makes a Difference in Your Brand


Bible verse and branding? How in the world do they go together?

As a Christian work at home mom, I can tell you from experience they DO go hand in hand!

In fact, long before I started my business, I prayed that God would not let me have a ministry until I could put this into practice.

It’s important and vital not only to our businesses, but to our lives and walk with the Lord even more so.

So what is the Bible passage?

1 Corinthians 13.

How does that even work? Let me paraphrase for you:

“If you speak in the tongues of men and of angels, but you have not love (for your target market, keeping their best interest at heart), then you are a noisy gong or a clanging symbol.”

Think about it. When you come across a business that doesn’t care about you, how do you perceive that brand? When you work with a business that DOES care about you as a customer, how does that make you feel?

How do you make your target market feel?

Let me go on. “And if you (as a business owner) have prophetic powers, and understand all mysteries and all knowledge, and if you have all faith, so as to remove mountains, but have not love, you (and your business) are nothing.”

It doesn’t matter how super great you are about solving a problem or if you have amazing abilities to move heaven and earth to get the job done. Again, if you do not have love and respect for your target market, you are nothing! You will go nowhere!

This verse reminds me of a sales call I received years ago. This Web SEO company called attempting to convince me to use their service. They started out the call with much flattery. Oh you have a great Website, etc. etc. But as I was talking to them I was also searching the Internet and I found bad reviews. So when I insisted that I was not going to make a decision right then, the sales person called me stupid and an idiot!

Now THERE’s a new way to make a sale!

So what kind of love do we as business owners need to have toward our prospects and customers? How does this sound?

In your business, be patient and kind. Do not envy or boast. Do not be arrogant or rude. Don’t insist on your own way. Do not be irritable or resentful. Do not rejoice in wrongdoing, but rejoice with the truth. Be the business owner who bears all things, believes all things, hopes all things, endures all things.

I could go on but you can read the chapter for yourself. I just want to highlight the last verse of that chapter:

“So now faith, hope, and love abide, these three; but the greatest of these is love.”

Now, imagine this: if you put these words into practice in your business toward your target market, how would that impact their lives for Christ? How would God feel about it? How would that change your life?

And how would that reflect on your brand? It would, indeed, give you success!


ABOUT THE AUTHOR: Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now.

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