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Aug
15

The Top 3 Analytics Platforms For Websites and Blogs

By

website scrabbleby Trey Donaldson

Have you ever wondered why some seemingly beautiful websites fail and some inexpensive ones flourish? It appears that the amount of money put behind a website does not matter a lot. The success of a website or blog depends on how well engage with the content. Sites fail to live up to expectation because they overlook business objectives. Similarly, measuring online marketing is something modern businesses (big or small) want to do. We all agree that tracking data and numbers, without a dedicated tool, can be one tedious journey. Whatever your business is about, analysis software will always come in handy in getting performance data and stats. Here are a few platforms to consider for an enhanced marketing strategy.

Google Analytics Platform

Google Analytics may be a free tool, but do not think it does not serve the purpose. We have placed it first on this list for a good reason, that it is easy to use, but super effective. Sign up to the site, get a tracking code and get going. There are many ways of using this platform. For instance, you can get about page views, whereby you determine the popularity of individual pages. If you want to get information about different marketing mediums, view the pages by source.   Are you interested in referral traffic information? Google Analytics will give this information too.

It will also provide demographic reports, weighted sort and social referrals. That is why we say you should try out this platform. The platform should be around for a while, considering that it is from Google and that its updates and tweaks are regular.

 

Sumo Content Analytics

Sometimes you want a wide range of tools to add to content analytics, all in one package. Sumo is that kind of platform. Millions are already using this tool, so it is definitely adding value to websites and blogs. Sumo brings loads of benefits including higher website traffic, more social-shares and more subscribers to email list.  

Does it cost to get Sumo? You can still install the tool free, but this only for the branded version. However, cost is likely to increase with increase in traffic. The good thing is that this tool is good value for money, considering it comes with numerous apps, responsive support and timely updates. It is also easy to use.

 

Piwik

Like the previous two tools, Piwik is easy to use so you can download and start using it immediately. When you first use this platform, you will notice many similarities with other top solutions. It is compatible with almost any server you bring, updates data in real time and has numerous user-friendly features. Piwik offers advanced privacy for your data.  Do you want all the information as one package? You will love this platform for its detailed full report and back ups.

There is a pricier version that charges $29 per month, but if you are technically shrewd, you may stick to the free software.  That is why they say the software is sometimes uncomfortable to some people. However, considering the tools ease of setup and installation, flawless performance and richness of data, this platform is definitely recommendable for any website or blog owner.

In conclusion, the good thing with analytics platforms is that using them is usually very simple, yet the meaningfulness of the data provided is unquestionable. Once you get the intelligence and act upon it, there is no reason your website or blog should not improve over time. In an era when online marketing is so challenging, even the slightest improvements are worthwhile. So, get one of these awesome analytics platforms and take your business to the next level.

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