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Oct
13

The Work Ethic—A Great Tool to Grow Your Brand

By

Dana Susan Beasley, Branding for Success bloggerdana-work-ethicWhat one tool can help you distinguish yourself above the crowd, above your competition?

An old-fashioned work ethic!

These days, the entitlement mindset has infected business after business. Sometimes, business owners will think that work is just owed to them or it will come magically. They will over-promise and under-deliver. They will say anything to get the job, but not follow through. If it’s not quick and easy, then why bother doing it? That is the mindset of this microwave generation where instant fixes are the expectation.

I have experienced this kind of mindset in my own business, with people I’ve hired to help me. I was particularly amazed by the attitude of interns who thought that they should automatically get the best jobs because they were college students studying to be graphic designers. If I had had that attitude when I was just starting out in my first job, I would have been fired! I gently pointed out to them that you have to earn the more desirable kind of projects by proving yourself!

But you can be different. The Bible is full of exhortations to work hard. Those who don’t work, don’t eat. Those who work diligently reap rewards. When you sow generously, you reap generously. And then think of the Proverbs 31 woman. She was a very hard worker indeed!

The work ethic is a timeless principle! Great leaders like Martin Luther embraced it. Our ancestors tamed a wild frontier because of it. A return to the work ethic in your business can help you succeed.

What is a work ethic? It’s committing yourself to working hard, to following through, to being professional, to doing the best job that you can do. It’s not about perfectionism, workaholism, or austerity. It’s about working smart and pursuing what you love with everything you have because you are working for the Lord. This is the heart of the work ethic.

And it can be practiced in your business. If you pursue what you love and give it 110%, if you don’t give up but are diligent and keep at it, you will experience success.

And that will mean success for your brand, too!

 

ABOUT THE AUTHOR: Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now.

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