CWAHM Devotional

Do Life DifferentDo Life Different
Work-at-home mom: take a deep breath and Do Life Different as you allow these devotions for work-at-home moms to fill the vacuum of your needy heart in the chaos of your busy world.
Order Your Copy!

CWAHM Video Devotions

Get Our Updates!

Join our monthly newsletter!


Top 3 Ways to Strengthen Your Business’s Online Presence


social media iconsDigital marketing will be an even bigger part of businesses in 2018. Sure, you still need conventional marketing and promotional campaigns to reach local customers, but must never forget to invest in developing your online presence either.

More than 80% of today’s customers find the products and services they need online; not having a strong online presence would mean missing out on thousands of new opportunities. It is time to invest more in online marketing. There are a lot you can do to strengthen your business’s online presence and we are going to discuss the top three ways to help you get started.

Tell Stories

According to the New Jersey Institute of Technology and its MBA in online masters in business administration department, storytelling is the most powerful tool you have online. Your digital marketing instruments, from your social media posts to the articles and video content you share, need to tell compelling stories to keep the audience engaged.

More importantly, there are a lot of interesting stories about your business that the audience will love. The process of developing a product idea and turning it into an actual product that customers can buy, for example, is always fascinating to follow.

The way you tell those stories matters. Take a more personal point of view, speak to the audience as a business owner – instead of as a company or in a more formal way – and see for yourself how much higher the user engagement is when you share compelling stories the right way. it will not be long before you have a strong audience base that truly supports you and your business.

Beyond Social Media

Social media is the perfect platform for connecting with potential customers – and existing ones – directly. You can share information about new products and promotional offers in an effective way. Advertising through social media platforms is also considered more effective; have you used Facebook Ads or AdWords on YouTube lately?

That said, you need to start fine-tuning your social media efforts to cover more than just sharing things. After all, it is called social media because it’s a platform for getting social. Connect with industry experts, influencers that are relevant to your business, and fellow business owners (who are not your direct competitors, of course).

Connecting with these stakeholders allows you to expand your reach like never before. You can run joint campaigns or support the activities of influencers to get more people engaged with your social media profiles.


The same report by NJIT’s online MBA department also reveals how much customers love to be heard. 2018 is the perfect time to start listening to your customers more. Don’t just listen to their praises; take customer complaints seriously too. The way you deal with negative comments will greatly affect how online users see you as a business.

You can even take it a step further and get customers involved in product development. Let customers sound their input, get them engaged with a new product you’re developing before it hits the market, and value your loyal customers with privileges. The responses you get in return will surprise you.

These are the top three ways you can substantially strengthen your business’s online presence. Get started today, fine-tune your campaign to incorporate these strategies, and have a more prominent digital presence in no time.

Categories : Articles, Jill's Blog

Comments are closed.

About CWAHM:

** Disclaimer **
The views expressed by the bloggers on this website are not necessarily the views held by or it's owners. Please see our Statement of Faith for details on what we believe.

About Us | Privacy Policy