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What Everyone Ought to Know about Creative Play


parachute playSo, Christian work at home mom or dad, have you played with your kids lately?

Why is that important, and what does that have to do with branding your business?

Well, let me illustrate my answer with a story, if I may!

Before, during, and after Thanksgiving I worked myself ragged on a book promotion. After that, I was burned out. It took me a long time to recover. Then came Christmas, with all its family demands. I completely lost focus for awhile in my business. It didn’t help that I threw my back out because I had worked so hard!

As it says in Psalm 32 The Message version, “all the juices of my life dried up.

Then my nephew, Nathan, and his wife came for an extended visit. A talented young man with many visions and dreams and with the support of his talented and enthusiastic wife, we started to dream and plan together that first full day they were guests in my home.

So it was at our favorite coffee shop that we brainstormed many ideas, including what activity to do in my homeschooling club. This led to us preparing for an amazing creative play experience for my son and a dozen other students.

What was it? We made medieval boffer swords and the children engaged in play sword skirmishes! The kids had a blast and we had a blast facilitating this!

But even more importantly, we had a vision. To continue this creative play not only in the homeschool club, but at home as well as part of our PE time.

So a few days later (after we all recovered from all that hard work!), my nephew, son, and I went out on the front lawn and with boffer swords in hand, we all engaged in some battles of our own.

Yes, a nearly half-century old woman sword fighting with her son and nephew! I even won once!

Why is this important?

When I was a child, I spent a great deal of my time engaged in creative play outdoors. My friends and I created “Narnia” in the mesa behind my backyard. Little did I know that I was LARPing (Live Action Role Playing).

Fast forward all these years later, I realized that I had become so consumed with responsibility that I had forgotten to play. I also had forgotten to play with my son. Even at 16, spending that time with him instills trust and a bond that will motivate him far more than any external reward could.

And more than that, the exercise (yes, it is quite a work out) and joy of playing outside has given me new focus and new energy. I have a renewed clarity. And not only that, I am starting to have the courage to get out of my comfort zones.

Believe me, working past my initial reluctance to sword fight on my front lawn with boffer swords took courage. But I did it! And this gives me the courage to face the internal battles that keep me stuck, like negative self-talk that leads to procrastination and avoidance behaviors.

Beyond that, working alongside other visionary entrepreneurs invigorated me, which was another struggle I realized I needed to overcome: I had become too used to being a lone business woman. I need other people on my team. And talk about team work experience! Working on this creative play project with my nephew and his wife brought us all closer together! So when we actually start working as a team in my business (the dream is for them to help me in various projects for my company AngelArts), we will have built a solid foundation!

Now your play might not be as wild as our LARPing and sword fighting experience. Just think back to your childhood. What did you enjoy doing? How did you spend your time? These are big clues to how you can be inspired through creative play. Now go out and do it!

Because creativity and energy is a huge part of branding success!


ABOUT THE AUTHOR:  Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now

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