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Nov
16

What to Do When You Lose Motivation

By

Dana Susan Beasley, Branding for Success bloggerWhat to Do When You Lose Motivation by Dana Susan BeasleyLet’s face it. Building a business isn’t easy. There really is no magic pill out there.

So how can you keep motivated to keep increasing your brand recognition when you feel burnt out?

First of all, take a look at your marketing plan. Does it include tasks that you dread? Do you have enough tasks in your plan that you truly enjoy?

For me, I’ve found that I need to concentrate my marketing plan on what I’m really passionate about. That includes Facebook, writing articles, radio shows, and producing videos, just to name a few. It’s easy to get so spread out with all the marketing options available that you spread yourself too thin! Try concentrating on what you really love to do and apply yourself wholeheartedly to those projects. You might find yourself having new motivation to do the work of increasing your brand awareness.

Training is another key way to keep motivated. Is this something you are investing in on a regular basis? Training is an investment in you. Gaining new skills is so important when building a business. The Internet is full of many opportunities for training. In fact, several years ago I decided that I was going to create my own home study course. I have learned so much! And the exciting thing is there is still so much to learn!

You may want to go even deeper than training and find a coach. A coach can help you grow by leaps and bounds! Again, there are many, many coaches that “hang their shingle out” on the Internet!

You may want to take a step back. Be sure to create time for yourself. Be with your family. Enjoy life. So often as entrepreneurs, we get caught up in our work so much that we forget to live! Take a breath and enjoy the process! I did this very thing a few weekends ago. I attended a woman’s retreat in the mountains far from my home. I felt at first that I was missing out on an opportunity to work. After all, my projects don’t get done by themselves! But I found I needed the time to reconnect with the Lord. He did some major work in me that I know will help me in my business. He also brought about some divine business appointments that I could never bring about myself!

When losing your motivation, the most important thing you can do is to remember your “why.” After I came back from the woman’s retreat, a saw a posting on Facebook that kindled my whole reason for being in business. I also can look at my son and know that I must keep working to continue to have the freedom to homeschool him. Or I see how hard my husband works in his new business and I know that I need to keep working hard so I can also help him!

We all lose motivation at times. What matters is getting back “into the game” after you have these down moments. The important mindset to have is to never quit. To keep on going despite your feelings. This takes courageous faith. It takes having a burning desire to hear the Father tell you when you meet Him face to face, “Well done, good and faithful servant!”

Now that is what I call branding for success!

ABOUT THE AUTHOR: Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now.

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