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Oct
20

Why Professionalism Still Matters In Branding

By

Dana Susan Beasley, Branding for Success bloggerdana-profIs professionalism a dying art? Sometimes I think that, living out here in the West as I do! But professionalism can set you apart from your competition and bring success to your brand.

What exactly is professionalism? Professionalism is having “soft skills,” like dressing appropriately for a client meeting, or shaking a hand in a confident manner, or making eye contact when you talk.

Professionalism is following through with your promises. When you say you will call, call! When you say that you will get a project done, get it done! If it’s not possible, let your client know right away and explain the circumstances. If it’s your fault, offer to make it right in some way.

Professionalism is also communicating well. It’s making the effort to spell words correctly, to form grammatically correct sentences, to write a letter (even an email) that conforms to standards with greetings, introductions, and closings. Of course, you can’t be perfect, but making the effort to be correct will go a long ways, especially in today’s society.

Professionalism also means you act accordingly on social media. Whining over and over again in postings is not going to give you a favorable impression with your network! Neither is acting like everything is perfect. Be real, but be above board, and show yourself as a person who is honest and has integrity. These two values alone will propel your business to new heights. After all, the most successful businesses are ones that have integrity.

Be careful about the images you post online. Remember that what you put out there is public. So present yourself in a professional manner even on Instagram, Pinterest, and YouTube. I’m not saying don’t be yourself, but don’t try to mirror the world with all its inappropriate, polluted thinking. We are called to be salt and light, so be salt and light.

One of my convictions on my personal profile page is that I don’t allow vulgarity and I do not pass on vulgarity. Recently, I had to block someone because of a swear word on my wall. I apologized to my friends because it was the right thing to do.

I also dress my brand. Because my brand is about the arts and professional images, I always take time to dress nicely. It’s not that I spend hours primping; in fact, I have very little time. But when I go out, I do my best to look presentable and people notice!

When you approach your business with professionalism, you are truly creating a successful brand!

 

ABOUT THE AUTHOR: Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now.

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