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Your Brand and What You Charge


Dana Susan Beasley, Branding for Success bloggerdana-chargeAs a brand consultant, one pitfall I have noticed time and again is a sense of guilt for charging customers.

Often my clients are so excited about what they do and love helping people so much that money is the last thing on their mind.

But there’s a huge problem with this thinking.

First of all, let me ask you this question. Does your mortgage company feel guilty in asking for your payment? Does your utility company make sure that they are being “sensitive” before they bring up the money issue and send you that cutoff notice?

Of course not! You agreed to a service or certain contract and they expect payment. They are not going to “play nice” or hope that you will get around to paying them. In fact, they are going to harass you until you do pay it and, if you don’t, most likely you will be sued.

So why do we approach money owed to us business owners in a willy-nilly fashion? The underlying reason is lack of self-worth.

If your customer sees the value in what you do, they will be glad to pay you. All you have to do is ask!

Of course you don’t have to be mean or obnoxious about it, but you do need to be clear and upfront about it. Just saying simple words like, “I’d be glad to get started on your project as soon as I receive the deposit” or “I’d be glad to send you the product as soon as I receive your payment” can have a powerful effect.

I just helped my husband do this very thing, as he recently started his architectural business. He was hesitant to ask for the deposit. Of course, as the one who pays the bills and does the invoicing for his new company, I urged him to ask for the check immediately. I helped him with the wording as stated above and the response from the client was immediate! The client was even apologetic that he had not paid yet.

Asking for what is due you is an important part of running a business. And it is entirely biblical. Just read the parable about Jesus sending out the 72.

And when you have a professional brand, your perceived value goes up in the eyes of your customer. That means that you can charge what you are worth! Because you are worth more! And that means a better bottom line and a truly successful brand!


ABOUT THE AUTHOR: Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. Its purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now.

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