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8 Ideas to Help Create Stunning Photographs for Social Media and Beyond!


Dana Susan Beasley, Branding for Success bloggerdana-photoThese days with social media, a good personal photograph is extremely important. Here are some ideas to help you get the best one possible:

1) Make sure your setting fits your business. For instance, if you are in landscape gardening, you probably don’t want to wear a business suit. On the other hand, if your business is finance, you probably DO want to wear a suit!

2) Color-coordinate your clothes to your branding. Make sure that the colors enhance the aesthetics of your branding rather than detract from it by clashing.

3) Do not use flash photography unless in a professional studio. Flash photography will make your face look harsh. It’s best to use natural lighting. If you can’t take it outside, take the picture near a window where there is plenty of sunlight. Have the photographer put their back to the sun. But watch out for shadows. You don’t want a face half in and half out of one! Also, make sure you are not squinting if you are looking into the sun.

4) Be friendly and smile! A scary photograph will scare away prospects. You want your photograph to have a nice, inviting smile. And the color of the overall photograph should not be dark and gloomy, but pleasant. Your face is your most important feature, especially your eyes. You want the light to be shining in them, making you look alive and vibrant.

5) Watch out for unflattering poses. Usually, a shot taken from a high angle versus a low angle is best.

6) Use good composition in your photograph. That means you should take up two-thirds of the photograph. Create a pleasing balance that is artful and inviting to look at.

7) If you have a professional photograph taken, make sure you have the right to use it. Many photographers retain the copyright to portrait photography. Make sure you have the rights to use them in your social media, websites, and marketing materials.

8) Look your best. This means going the extra mile to make sure you are well-groomed, even if your photograph is more casual in nature.

If you take a good photograph, you will increase your social media fans and build trust and credibility with your target market. That will bring you branding for success!


ABOUT THE AUTHOR:  Dana Susan Beasley is the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now.

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