CWAHM Devotional

Do Life DifferentDo Life Different
Work-at-home mom: take a deep breath and Do Life Different as you allow these devotions for work-at-home moms to fill the vacuum of your needy heart in the chaos of your busy world.
 
Order Your Copy!

CWAHM Video Devotions

Get Our Updates!

Join our monthly newsletter!

May
05

Creating a Name for Your Business that Will Get You Noticed

By

Dana Susan Beasley, Branding for Success bloggercreatingthebestbrandimageA name is the foundation of your brand. Your name is the single-most important clue as to what your brand image will look like. Your name helps you connect with your prospects and customers. Obviously, your name is what gives you brand recognition.

So how do you create a good one? And what do you if you are a direct seller or representative for a company?

There are two basic kinds of names: persona or personal brand. A persona is a descriptive name that encapsulates the essence of who you are and what you do. A personal brand is your own name.

Now there is hot debate about which one is better, but it comes down to your personal preference and what works best for your business. What are you most excited about? To me, names based on a persona offer a lot of room for creativity when designing. Words are pictures and when you find a good word, you can turn it into a memorable graphic that will help distinguish you from above the crowd.

You can find clues for your business name in your own personality, in your mission statement, or Unique Selling Proposition. Just make sure it resonates with others and that it is memorable and not too hard to understand!

A persona name can also be based on keywords. I know for one business I helped start, we used this method. We had to do very little marketing to make our first sales because of this strategy. Our market found us!

Bloggers, coaches, writers, and artists often choose to have a personal name brand. They want people to be able to search their name to find them on the Internet. Of course, for this strategy you have to do a lot of brand building so your audience recognizes your name and knows what you do.

A combination of the two works very well in this Internet age. The great advantage we have as small business owners is that we can come out from behind the curtain. We don’t have to be faceless corporations that are impersonal and dehumanizing. Because people want to do business with people whom they like, know, and trust. So when you add your name and photograph to your mediums you are going to be building that trust and like ability.

And if you are a direct seller or a rep? You need to think about having a brand also! If you are in a health market, you might consider branding yourself as a wellness coach and coming up with a memorable name that conveys that. Or you can use your own name.

Why is this important? Because you never know when your interests will change, what will change with your company, or if you will want to broaden your offerings. If you have a brand, you can build customers for a lifetime. So that if the company goes bankrupt (it happens) or you switch companies or you want to get into creating your own products, you have the flexibility. You already have a built in customer base and you don’t have to start from scratch!

Create a memorable name and you will create a brand that is successful!

 

ABOUT THE AUTHOR: Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now.

Comments

  1. Rhonda White says:

    Dana,

    That’s great advice for direct sellers and reps…for years I’ve been trying to get them to see why they need their own website…to do their own branding.

    Why spend all your hard work marketing online to send traffic and build a customer list only for the company you’re representing? Establish your own presence and build your own business…if anything happens with that company, you still have other options and you still have traffic coming to your own site from all your marketing efforts.