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Get a Vision for Your Brand Image – Achieve Maximum Success


Dana Susan Beasley, Branding for Success bloggerBrand Image VisionBefore you endeavor to create a brand image/logo, or have one designed for you, get a vision for it.

How do you do that? It can be as simple as sketching it out on a blank piece of paper.

Think through what components you want in your brand. What kind of image, if any? A photograph, illustration? What shape is the logo going to be in? Are you going to be using any additional shapes? What will the lettering look like? Will you have your photograph, name, and/or slogan included in the brand image itself?

Once you have figured out what components will be in your brand, make a very rough sketch. This can be just pencil on typing paper. It doesn’t have to be fancy. You can make several thumbnail sketches on one sheet of paper. That will help you compare and find the sketch you like best.

You can also create a very rough draft on design software like Photoshop. Just remember that this is not the final. All you are doing is planning so you know what direction your artwork is going to take. You are creating a strategy.

What if you plan on hiring out the design of your logo? Then this is an even more important step! The more you communicate with your graphic designer, the more money you will save and the better the final product will be.

The goal of this sketch is to create a vision for your brand. You want an image that accurately reflects your brand and one that immediately communicates what you do and what you offer.

Unfortunately, many businesses skip this step. They just do what feels good or looks good to them. It can be an ego trip. The brand becomes all about them rather than what best reaches the customer. Brands are highly personal, but a realization that the purpose of an image is primarily to attract customers will keep you from falling into this trap. On the other extreme are those businesses that ignore a brand altogether. I’ve talked to business owners who have no image whatsoever and in the end, it costs them.

Instead, if you base your brand image on your mission statement, on your communication objectives, your target market, and your marketing objectives, you will have an image uniquely tailored to you and your business. And that will bring you ultimate success!



ABOUT THE AUTHOR: Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now.


  1. Rhonda White says:

    Another great article, Dana! The fact is consistency pays off. That’s tying everything together: all your colors, style and even communication will help with branding

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