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Jun
27

How Publishing a Book Can Propel You to Expert Status

By

Dana Susan Beasley, Branding for Success bloggerdana-pubThe goal of branding for success is to bring your company “top of mind” to your customer. This is called brand positioning.

But how can you do that?

One very effective way is through book publishing. And with the Internet, it has never been easier!

Your aim needs to be that of becoming a trusted advisor. For instance, if you are a representative for a weight loss company, you can brand yourself as a wellness coach and publish a book on weight loss tips that your audience would find beneficial.

Maybe you are a service professional. Take your expertise and create a book that will educate your target market about your particular specialty.

I think of my husband who just became a licensed architect and is now building his home-based business. At some point, I envision him writing a book that helps prospective clients avoid the pitfalls of remodeling or building a house. This information would be valuable to his audience because it could save them time, aggravation, and stress!

Overwhelmed by the idea of writing a book? It doesn’t have to be long. You can easily make a short ebook or Kindle book. Turn the ebook into a free offer to collect names to your mailing list. Then you have done something even more powerful! Because as the saying goes, the money is in the list!

If you do want to publish a full book, many options abound. You can go with a print on demand company like Create Source or Vervante. Lulu.com also has publishing. These companies will set you up to sell your books on Amazon.com.

Speaking is a great way to sell your books and bring credibility to your name. Just have a few books on hand and sell them after your event. You don’t even have to have that many with you because it actually creates more demand if you don’t have enough!

You definitely don’t want a huge inventory of books. That is why print on demand companies are so beneficial.

And of course, make sure your brand stands out on your book!

When you publish a book in your area of expertise, you will indeed have branding success!

 

ABOUT THE AUTHOR: Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now.

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