CWAHM Devotional

Do Life DifferentDo Life Different
Work-at-home mom: take a deep breath and Do Life Different as you allow these devotions for work-at-home moms to fill the vacuum of your needy heart in the chaos of your busy world.
 
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May
19

Writing a Stellar Slogan that Creates a Buzz for Your Business

By

Dana Susan Beasley, Branding for Success bloggerA Good SloganCreating a buzz. Wouldn’t you like that for your business? Wouldn’t it be great if people were talking about you with excitement? After all, word of mouth advertising is the best kind of marketing you can get!

Creating a slogan is one of the best ways to do so!

Think about slogans we’re all familiar with:

“Just Do It!”

 “Got Milk?”

 “Have It Your Way.”

These slogans are part of our culture! It’s part of our everyday language. Advertisers use them again and again. The “Got Milk?” one especially. I don’t know how many times I have seen it altered to match another product. I’ve done it myself!

A good slogan is catchy and memorable. It’s like a poem—condensed and to the point. It further aids in defining your business.

I think of the slogan that my husband and I created for his architectural business. It helped communicate exactly what his business is about and what makes him different. People get it right away when they see his logo. There is never any question about what he does!

Slogans can also be created using keyword research. This will help you with SEO! It can be based on your elevator pitch, mission statement, or Unique Selling Proposition.

You can, like my husband, include it in your logo. It is a great inspiration for creating headlines for advertisements.

Whether you use it in your logo or not, you want your slogan displayed prominently on all mediums that you employ. You want to use it as a theme in your materials. You want your prospects to see and hear it over and over again. That is going to help build your brand recognition, and therefore your credibility and trust.

How do you get inspiration to write a slogan? Just Google slogans and you will find a ton of them! Go to YouTube and watch videos of commercials where slogans are used in songs. You will probably remember and identify with many of them!

A catchy slogan will be another component of your brand that will attract customers to your business, and that will bring you success beyond your wildest dreams!

 

ABOUT THE AUTHOR: Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now.

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