Identify Your Passions to Experience Business SuccessBy Dana Susan Beasley
So many new business owners find an opportunity, seize on it, then realize they have no desire to promote it. It becomes a drag. Then they flit to one business opportunity after another, with no direction or knowledge on how to build a lasting business.
I made this mistake myself, in fact several times. When I first got into business, I became an associate of a very reputable network marketing business. Though I still have their service to this day and I will never do without it, I found that I had no passion to share the business with others.
Then I started identifying and pursuing my passions. That has made all the difference.
So why is this important? Creating a business around your passions is going to sustain you over the long haul. It’s going to help you define your Unique Selling Proposition (USP). It’s going to motivate you to share your business, to overcome rejection, to keep going when times get tough.
And not only will it do all of the above, it will help you create a brand image that communicates the essence of who you are and what you do. Why? Because identifying your passions will give enable you to visualize your brand.
A brand is much more than a logo, though. A brand connects you with your chosen market. It encompasses how you treat your customers, the value you bring to your products and services, and the experience your prospects have when encountering you for the first time.
Identifying your passions will bring you success in your branding because you will have created an authentic relationship with your prospects and customers.
Consider Chick-fil-A. The founder, S. Truett Cathy, was passionate about homestyle cooking with chicken. He built a brand around that chicken, but not just the chicken. When you walk into a Chick-fil-A, the employees are trained to treat you, the customer, with respect, cheerfulness, and helpfulness. That is the atmosphere of every single restaurant. It is part of Chick-fil-A’s brand.
How Do You Identify Your Passions?
You need to spend time asking yourself some key questions. This would make a great devotional, quiet time, or extended time with the Lord. The Corinthian books in the Bible are extremely illuminating when it comes to this subject. Have a pen and journal in hand and be prepared to do some brainstorming.
What are the questions you need to ask? Questions like, “What are my dreams?”, “What are my goals?”, “What’s the vision for my life and business?”, “What are my gifts, talents, specialized knowledge, skills, life experiences?” All these questions serve to answer the question, “What am I passionate about?”
Passions are ideas and pursuits that keep you up at night. It’s what you think about when you first wake up. Or the brainstorm you have while taking a shower. It’s what brings you joy and you find that you love talking about it. In fact you can’t stop talking about it because you will burst if you don’t! It’s what you literally dream about. It’s what brings a light to your eye. They are pursuits that you must succeed in because if you don’t, you think you will die. Yes, passions are that strong!
When I first started writing my branding course, I was sharing about it with a neighbor. She said, “Your eyes light up when you talk about it.” That’s a passion.
A passion is attractive. You are able to engage with people more because you are not just trying to sell them something they may or may not be interested in. You are sharing something that excites you and that you believe in. Your prospect will naturally want to hear more because of your confidence and enthusiasm. Authenticity pulls people like a magnet, rather than pushing them away like a rubber band.
A passion is not a fantasy. A passion, as I outlined above, is based on your unique skill set.
And chances are your unique skill set is desperately needed by another human being!
Identity your passions and you will have branding success. What’s more, you will have business success!
ABOUT THE AUTHOR: Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now.