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Jul
12

Mindset—Your Number One Barrier to Successful Branding

By

Dana Susan Beasley, Branding for Success bloggerMindset-Your Number One Barrier to Successful BrandingWhat keeps you from getting the word out about your business and connecting with your prospects? What prevents them from seeing your value?

Often, the number one reason is because of your mindset.

If you don’t take your business seriously, why would your prospects take your business seriously? A well constructed logo goes a long way to building trust and credibility so that your potential clients feel comfortable hiring you out or purchasing from you.

Your attitude about and belief in yourself also play a big part in achieving brand recognition status. If you don’t believe in yourself or your product/service, why would anyone else? If you don’t think you’re worth it to invest in, why would a prospect?

I have learned all this from the school of hard knocks. I suffered a great barrier in communicating my value to prospects. Sure, I had all the graphics and marketing down pat. But what I didn’t have was a belief in myself. What it took was a mindset shift. I realized that if God created me and He gave me all these gifts and ideas, then it would be dishonoring to Him not to believe in me. After all, He believed in me!

Also, I had to be willing to invest in myself. I bit the bullet and purchased a very good training course on sales. It revolutionized my thinking! Today, I am communicating my value and garnering clients because I finally believed in myself and in the value of what I have to offer. I started showing up to serve wherever I could (mostly Facebook), and I listened. Because of that, I have gathered a like-minded Facebook group of entrepreneurs that totals around 200 people and it is still growing.

 

From that group, I have gotten clients, joint venture projects, and ample market research feedback.

All because of my mindset change.

 

Recently, I’ve been reading Think and Grow Rich by Napolean Hill. He says that a lack of self confidence is the biggest deterrent to success. I can personally attest to this, as my poor self-esteem held me back for a number of years. I learned to give up self-confidence, though, and replace it with GOD-confidence. Interestingly enough, prospects are beginning to come to me with the same problems and now I can guide them through it.

Because you may have the most beautiful logo and brand in the world, but if you don’t have the confidence to stand behind that brand, it won’t mean anything.

Have a confident, faith-filled mindset and you will have branding success!

 

ABOUT THE AUTHOR: Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now.

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