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Network Marketers and Direct Sellers–Branding Can Take Your Business to the Next Level and Beyond!


Dana Susan Beasley, Branding for Success bloggerNetwork Marketers and Direct Sellers--Branding Can Take Your Business to the Next Level and Beyond!Network marketing, multi-level marketing, and direct selling are very popular these days. It’s an attractive option because you don’t have to build a business from the ground up. Many systems are already in place for you, especially product development.

But are you missing out? If you are a network marketer or direct seller, let me share with you how branding can propel your business to new heights!

For example, perhaps you are a distributor for a nutrition company that sells weight-loss shakes. Sure, the company already has a brand, logo, and marketing materials.

But what if you had your own personal brand? For instance, you brand yourself as a holistic health consultant and the weight-loss shakes is just part of your business. You brand yourself as an expert in the field. That way you can expand your business to include selling information products, books, home study courses, and personal consultations.

You can build a customer base on this foundation, giving you power as you grow and change. Or flexibility if the unexpected happens. Companies do go bankrupt, leaving the distributors in a lurch. Or your interests might change. By branding yourself as the expert, you have more freedom to switch direct selling companies if that is what you desire. Because you should already have a loyal fan base that wants to continue doing business with you.

There’s an old saying, that people do business with people they know, like, and trust. By building a relationship with your own customized brand, not just the company you represent, you are positioning yourself for growth into the future.

This strategy is also smart because it brings you multiple streams of income. Now the danger is getting distracted and flitting from one opportunity to the next. Finding out what you are passionate about and what God has called you to is the bedrock that will keep your business endeavors focused and viable.

If you as a direct seller or network marketer build a brand for yourself, you will truly experience success!


ABOUT THE AUTHOR:  Dana Susan Beasley is the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now.

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