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Work-at-home mom: take a deep breath and Do Life Different as you allow these devotions for work-at-home moms to fill the vacuum of your needy heart in the chaos of your busy world.
 
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Apr
28

Writing a Mission Statement

By

Dana Susan Beasley, Branding for Success bloggerWriting a Mission StatementMission statements. Nonprofits use them frequently. Churches use them all the time. Corporations use them as well.

But what about you? Have you created your mission statement? And why is it important?

A mission statement helps to make sure you stay on target with your business. It answers the question, “Why do you exist and whom do you serve?”

Mission statements are part of your brand. In fact, they are the foundation of your brand. A well thought-out mission statement will give you visual clues as to what your brand image should look like.

A well written one will also help you discover your Unique Selling Proposition (USP). What is it that distinguishes you from your competition? What makes you different? What benefit do your customers get when they purchase from you?

Jesus gave us a mission statement to make disciples of all nations, baptizing them in the name of the Father, Son, and Holy Spirit.

Corporations and organizations know that mission statements are part of their branding. They make sure that every employee knows the company mission statement. In addition, corporations and organizations will often write vision and values statements, too.

I experienced this when I worked for a Christian para-ministry in Colorado. It was drilled into my head. I often designed the mission, vision, and values statements.

In fact, it was drilled into my head so much that I decided to create my own mission, vision, and values statements! I designed it into a chart which also included my callings.

This changed my life! I was able to filter opportunities and say yes or no depending on if it fit my mission, vision, values, and callings. It helped me to reach for higher dreams and to stretch myself more. It gave me confidence as I sought God’s will for my life.

And in business, a mission statement will do the same.

What if you are a direct seller or representative of a company?

You, too, need a mission statement. Why are you selling this product or service? Is it just to make money? Isn’t it ultimately to help people, to solve a problem, to improve lives?

Knowing your why is so important in being a Christian work at home business owner. Knowing your why will motivate you, especially when times are tough or you are tired or there are a thousand other duties demanding your attention.

Reviewing your mission statement is important also. You might want to display it prominently in your office or around your home. Perhaps make a nice graphic of it and share it on Facebook or Pinterest!

And when you have a mission statement that speaks of the essence of who you are, and it is reflected in your brand, you will attract your market to you! That is a very good reason to write one!

 

ABOUT THE AUTHOR: Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now.

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