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Do Life DifferentDo Life Different
Work-at-home mom: take a deep breath and Do Life Different as you allow these devotions for work-at-home moms to fill the vacuum of your needy heart in the chaos of your busy world.
 
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Nov
12

10 Ways to Make Blogging Work for Your Business

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jill-new14blogBlogging is a favorite for small business marketers, mainly because of the amazing results they received when they blog consistently. And publicity isn’t the only benefit to blogging. There are many ways that blogging can add merit to your business. In fact, The Wall Street Journal once featured CWAHM in an article on how blogging can help small businesses create a buzz for their products and services. The results from this were amazing and prove that blogging truly works.

Here are ten ways to use blogs to increase your business revenue:

1. Ad Revenue — Offering paid advertising on your blog is one of the easiest ways to see tangible evidence of the benefits of blogging.

2. Link Swaps – Swapping links with other like-minded bloggers increases your standing with search engines. One of the biggest blogs available, problogger.net, recently completed a survey in an attempt to find where bloggers get the most traffic. The overwhelming response? Google at 46%. This shows us how important search engine rankings are. Link swaps are just one way to improve yours.

3. Reviews — Another growing trend online is that of the customer review. People appreciate reading the thoughts of others before they purchase a product. It doesn’t seem to matter how big or small the product, either. Posting reviews of books you’ve read, CDs you love, etc, is a great way to generate traffic for your blog.

4. Free Offers — Who doesn’t love a freebie? There are many ways of using freebies to your advantage.You can offer a free e-book when someone signs up for your newsletter is an easy way to build your subscriber base. Many blogs also offer contests for those who post comments or interact in other ways on the blog.

5. Social Media — Having a strong social media presence is one of the best ways to promote your business. You can make this a bit easier on yourself by connecting your blog to automatically feed posts to just about every major social media site out there. You can also add links to easily allow your blog readers to share you content, making this a great free way to gain visibility.

6. Networking — It goes without saying that building relationships with people is one of the oldest ways of gaining long-time, loyal customers (or in this case, readers). Taking part in the comments discussion on blogs and social media sites is a great way to do this. The key, though, is to be authentic. Don’t simply blast places with the link to your blog; take part in the discussion and provide useful information — not just your business pitch.

7. Directories — Listing your blog in blog directories is probably not the best way to generate traffic, but it can be useful in certain ways. It’s a great way to connect with other like-minded bloggers and possibly generate some link exchanges, etc.

8. Press/Media — Getting media attention can be challenging. One great way to bring your blog to the attention of the media is to send out press releases when something newsworthy happens on your site. For instance, when I offered a free e-book on my site for Mother’s Day I put together a press release to announce it to the world.

9. Consistency — Posting on a regular basis is key. Try to find a schedule that works for you and stick to it. Even if you can’t blog every day, work to get posts out there two to three times a week. Most blogging software, including WordPress and Blogger, allow you to set the date and time our post will be published. Utilize tools like this to keep your blog consistently updated with fresh, new content.

10. Updates — Finding ways to keep your readers informed is a sure-fire way to keep them coming back to your blog. There are a quite a few ways of accomplishing this, such as offering a newsletter and making your RSS feed is easy to find and subscribe to.

 

ABOUT THE AUTHOR: Jill Hart‘s entrepreneurial career began in her teens when she spent a summer working with her father who ran his own business. When he put her in charge of a Coke machine and allowed her to keep the profits, she saw the benefits of being her own boss. She is the founder of Christian Work at Home Ministries author of Do Life Different and the co-author of So You Want To Be a Work-at-Home Mom. Jill has articles published in In Touch Magazine, P31 Woman magazine and Focus on the Family’s Thriving Family, as well as across the web on sites like DrLaura.com. She speaks to audiences around the country about faith and business topics. Connect with Jill on Facebook and Twitter.

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