CWAHM Devotional

Do Life DifferentDo Life Different
Work-at-home mom: take a deep breath and Do Life Different as you allow these devotions for work-at-home moms to fill the vacuum of your needy heart in the chaos of your busy world.
 
Order Your Copy!

CWAHM Video Devotions

Get Our Updates!

Join our monthly newsletter!

Jul
06

3 Common Logo Design Mistakes that Detract from Your Brand Image

By

DanaIn stand outthis Internet age, it is more important than ever to stand out above the crowd. You can get literally lost in a sea of choices these days! So how can you get noticed?

One very important way is through having a professional brand image. Many home-­based business owners make common mistakes when it comes to their logos that detract from their brands. As a graphic designer and brand expert, I see these mistakes often. If you know what they are, you will have an edge up on your competition and you will get the attention you need for your business to thrive!

So here are the three common design mistakes:

1) Using Inch/Foot Marks

Now, you may be wondering, what in the world am I talking about? Foot marks and inch marks are symbols that stand for measuring length. They are straight up and down and they look UGLY. Due to the limitations of the Internet, these symbols have to be used for quotations and apostrophes. But you should not be using them in your brand images and marketing materials! Instead, use what’s called “smart quotes” or “curly quotes.”

Before the advent of desktop publishing, typesetters had the job of turning copy into columns of type. There were standards that were adhered to and widely known in the industry. Upon the introduction of computer layout software and image manipulation software, graphic designers became in effect typesetters. Professionals knew the standards.

But these computer programs became so widely used that amateurs had no idea about the difference between these marks. The typesetting aspect of design got lost.

Why does this matter? Because the image created with smart quotes looks professional and the foot/inch marks look amateurish. A professional image sets your business apart from the competition. That means you will be noticed if you follow these standards.

So how do you use smart quotes? Most software programs have a toggle switch in the preferences window that allows you to turn on smart quotes. There are also keyboard shortcuts, but they are different between PC and Mac. It’s not too hard to find out just by doing a little research.

2) Lack of Aesthetic Design

Making a brand image, a logo, is graphic design. This is an art unto itself and there’s a lot involved in it. Experienced graphic designers understand the elements that go into creating a logo. Basically, these elements are the same principles used in fine art. These range from color balance to aligning of objects, which is a very important standard in graphic design. Images need to be grounded, not floating on a space. There needs to be proportion and evenness.

Understand the elements of design and your brand image will be professional and that will mean it will get noticed!

3) All Components Have the Same Weight

So what does that mean? Okay, so in a brand/logo image, you typically have a symbol, the name of the business, and perhaps a tagline, and it might all be contained in some type of shape, like a circle. The mistake some business owners make when designing their logos is not making the most important element stand out to the eye. This is called weight.

You need to think through all the components in your brand. If your business name is long, divide it into sections that make sense. For instance, when I recently created a graphic to advertise a podcast, I divided out “Create a” from “Wildly Successful” from “Business in 6 Easy Steps.” I wanted the first component to catch the eye to be “Wildly Successful,” so it is placed prominently in the graphic so that it gets noticed first. All the other components support it, not compete with it.

If you master the standards of typesetting, the elements of design, and the psychology of grabbing your audience’s attention, you will avoid these common design mistakes and you will have success in branding!

 

ABOUT THE AUTHOR: Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now.

Comments are closed.

About CWAHM:





** Disclaimer **
The views expressed by the bloggers on this website are not necessarily the views held by CWAHM.com or it's owners. Please see our Statement of Faith for details on what we believe.

About Us | Privacy Policy