CWAHM Devotional

Do Life DifferentDo Life Different
Work-at-home mom: take a deep breath and Do Life Different as you allow these devotions for work-at-home moms to fill the vacuum of your needy heart in the chaos of your busy world.
Order Your Copy!

CWAHM Video Devotions

Get Our Updates!

Join our monthly newsletter!


3 Key Features for a Successful E-Commerce Ecosystem


In today’s mobile economy, having an effective e-commerce website has become more important than ever for companies to stay competitive. E-commerce made up 11.7 percent of total U.S. sales in 2016, bringing in $394.9 billion, Commerce Department data shows, an increase of over 15 percent over 2015. This increase reflects a steady trend that has held since, and today’s e-commerce share is on track to continue to grow.

If you want to attract your share of this growing e-commerce market, your website must have certain key features. Here are three things you should be sure to include in your sites e-commerce ecosystem.

Make Your Site Mobile-Friendly

The majority of website traffic now comes from mobile devices, and mobile traffic is driving all new growth in U.S. web traffic, with a 68 percent increase in mobile browsing since 2015 as Internet usage in general stays flat, Adobe Analytics data reports. This makes it essential to have a mobile-friendly site.

A mobile-friendly site should have a mobile-first, responsive web design that is geared toward the screen sizes used by smartphone and tablet viewers, but can adjust to PC sizes as well. Mobile-friendly sites should have large graphics, text and navigational features that are easily visible and usable on smaller screens. Your site should also load quickly on mobile devices, so you should minimize image file size by using strategies such as content delivery networks, compression, caching and minified JavaScript and CSS.

Google has a Mobile-Friendly Test tool that your web designer can use to test how well your site works on mobile devices and get suggestions for improvements. You can also have your designer study mobile-friendly sites for ideas. For instance, Lorex, a leader in DIY security camera systems, has a responsive design that offers a good example of how to make it easy for users to navigate a website on a mobile device.

Make It Easy for Visitors to Find and Buy Your Products

When your visitors land on your site, its vital that they can easily find your products, add them to their shopping cart and pay for them. A best practice is to place your search bar, shopping cart and login boxes adjacent to each other. This makes it easy for visitors to find a product they want, select it for purchase, and complete a transaction. You can encourage repeat business by giving customers the option of saving their login information for future purchases or staying logged in.

Offer Accessible Customer Service Support

Over sixty-eight percent of all shopping carts are abandoned prior to purchase, Baymard research shows. That means only about three in 10 would-be customers actually complete their purchase. Improving this rate can make a huge difference to your site’s success.

One way you can boost your shopping cart completion rate is by making sure your site offers accessible customer service options. Provide clear instructions for how shoppers can request information or help when considering a purchase. Displaying live chat options and toll-free phone numbers can encourage customers to seek help when making a purchase. To provide support when you can’t be online, consider outsourcing or using automated bots.

Mobile-friendliness, easy product access and accessible customer service are three keys to a successful e-commerce site. Implementing these strategies will make your site more user-friendly, keep your customers more satisfied and make your business more profitable.

Categories : Articles, Jill's Blog

Comments are closed.

About CWAHM:

** Disclaimer **
The views expressed by the bloggers on this website are not necessarily the views held by or it's owners. Please see our Statement of Faith for details on what we believe.

About Us | Privacy Policy