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Jun
08

3 Print Promotional Ideas to Skyrocket Your Marketing and Sales!

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DanaIn mJb165Ithese days of Internet marketing, it is easy to forget about old-­fashioned methods. No, they are not dead!

In fact, think about this: what do you receive in your mailbox? Junk and bills, right? So perhaps you can stand out above the crowd through some direct mail campaigns targeted to your audience. May these ideas get you started!

1) Postcards

Postcards are an extremely effective way to introduce yourself to prospects, especially in a localized area. Relatively inexpensive, they also offer a lower rate when it comes to mailing services.

Want to introduce your products or services? Then this is a perfect way to give a shout out to local businesses or individuals that you exist. Don’t know where to start? Check with your library! They usually have databases that you can use to help you target a list. Then you can follow up with a phone call a few days after the postcard is received. And that will mean you won’t be strictly cold calling, which will be more effective in the long run.

2) Notecards

Sending notecards is a more personalized method of promoting your products or services. This is especially helpful for current customers. After all, they are your best customers.

Using notecards is the first major marketing campaign my husband will employ in his new endeavor as a full time self­employed architect (yes, he now works at home!). I designed special notecards that included his branding and one of his best drawings on the cover.  He will write personal notes (with my help) to construction and engineering firms around the state to announce that he is open for business. He will then follow up with a phone call or email or both.

3) Newsletters

Believe it or not, newsletters are not dead. In some cases, it may be worth it to go the print route. Again, think about what you get in the mail. What if your customers or prospects got a simple but useful newsletter from you that educated them on the topic you cover? For instance, if you are in the health and beauty business, why not have a simple newsletter on skincare tips?

Think about this also: how many emails do you have unopened? While email newsletters are good and still worth pursuing, a tangible piece of paper may encourage your prospect to hold on to the information longer and to remember you better.

Whatever method you use, or if you use all three, make sure your branding is consistent. This means that when your prospect goes to a website or makes a phone call, they know without a shadow of a doubt that they have gone to the right place. So having a website that looks similar to the postcard, notecard, or newsletter is essential. Or having a recorded message that announces what business they have reached is crucial.

Because when it comes to branding, creating and maintaining a unique image will assure your potential customers that they are where they intended to be! And that will bring you success!

 

ABOUT THE AUTHOR: Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now.

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