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3 Ways to Earn Customer Trust for Your Online Business


Gaining the trust of prospects and continually working hard to retain current customers is one of the biggest challenges in business, particularly in the digital age; after all, people are so easily distracted and have so many options at their fingertips that it can be difficult to make a solid impression.

But there is some good news: Once you earn that trust, customer loyalty is attainable. In fact, studies show today’s consumers revel in forming an emotional connection with a brand and earning benefits from companies with which they identify.

For companies, this spells opportunity. The following tips represent the three biggest factors in earning customer trust. If you can do these things and do them well you’ll be well on your way to creating and maintaining a large customer base that will patronize your business again and again.

1. Be Great

The same reality that has always existed in business is no different in the online world. First and foremost, you need to provide a great product or service that’s better than the competition in an expedited manner. In other words, time is a-wastin’, so make sure to get your name out there quickly.

Companies that once skated by with a mediocre but rare offering in their market can no longer rely on geography to save them. Instead, your website and social media pages must show clearly, quickly and convincingly exactly how and why your product or service is the best choice. But speed and efficiency is the name of the game.

Truthfully, people aren’t willing to spend minutes at a time clicking aimlessly on your website to buy something or have their question answered. With that in mind, make it a point to reduce your differentiating qualities to a bite-sized explanation with good visuals in particular and disseminate that message over and over in as many places as possible.

Standing tall on what you do best is the greatest asset you have in landing new customers to take a chance on your business.

2. Be Accessible

Today’s modern customers expect an immediate online response to their inquiries or complaints. But for businesses that operate in multiple time zones or even globally this can prove difficult. Still, it’s fundamentally essential. Even a delay of a few hours can cause people to no longer trust that their business matters to you.

For that reason, some companies find it easier to be accessible 24/7 by partnering with a third party that has proven its mettle in the world of customer service. Case in point: Live agents and chatbots working in a cloud call center can offer quick and reliable customer care around the clock.

Plus, in most cases, deploying a cloud-based contact center is a more reliable and affordable option than building out your own in-house call center. Ultimately, this will allow you to instead focus your resources and attention on your core competencies,

3. Be Accountable

Though customers demand high-quality service and products, most understand that some problems are unavoidable. But what they will absolutely not tolerate is being victimized by a company without an effort to make amends. If a customer experiences a problem, don’t sidestep the issue or act as if it’s no big deal.

No, it may not be the end of the world for a delivery to be one day late, but at the same time, the organization is only as good as its word. Be apologetic and empathetic, and pledge to resolve the issue in the best way possible. Oftentimes, that means providing a refund or some other incentive to help ease the customer’s concern.

If everything is ironed out to their satisfaction, you may, in fact, improve the customer relationship. Though loyalty can be a fickle mistress, as long as the issue did not drastically affect their view of your brand, a customer who felt they were heard, treated fairly and shown respect may actually be more apt to buy from you again in the future.

Combine These Strategies to Realize Success

When you put all these aspects together, it’s easy to see why customers would begin to trust your brand. Much of it simply depends upon treating people well and giving them exactly what they need with no spin or excuses.

Start by being better than the competition, always being there for a customer in need, and stepping up to be accountable if any problems do arise. If you can knock these three aspects out of the park, customer trust and loyalty will continue to grow over time right along with your profits.

Categories : Articles, Jill's Blog

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