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Aug
31

3 Ways to Keep Your Brand “Top of Mind”

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Keeping your brand “top of mind” with your prospects and customers is an important goal. Why? Because when a need or want arises, your prospect will think of you first and naturally want to reach out to you for help. This will result in more sales, both with new and repeat customers.

How does this work? First of all, you have to build credibility and likeability. Because people do business with people they like, know, and trust. You have to continually be adding value to your prospect and customer, no matter what medium you use, whether an email, a phone call, or a branded card with a personal note.

But what specific methods or strategies can you use to keep your brand “top of mind” with your prospects?

Here are three ideas to get you started:

1) A follow-­up system

Creating a follow-­up system with prospects and customers will be the most effective way you can keep your business “top of mind.”

Most businesses do not do this at all. By practicing this one habit, you can vastly improve the bottom line of your company and bring customers to you. Kevin Knebl, author of “Social Media Sales Revolution,” became a top seller and worldwide speaker in demand by creating a follow up system that truly nurtures relationships. I had the privilege of attending one of his seminars and what he shared was life changing!

Because communication is a timeless principle. Just because we have new technology does not mean the tried and true methods of influencing people is out of date. In fact, they are more important than ever!

This is why “old fashioned” snail mail printed pieces like business cards, postcards, and thank you cards will never go out of style. Brand your identity collateral and use it to keep in touch with your prospects and customers. It will be well worth the investment!

2) A regular e-zine or newsletter

Marketing experts tell us it takes seven exposures to make a sale. Probably in reality, that number is even higher. There is more competition today than ever before, due to the fast- paced world of the Internet.

Providing your customer or prospect with a regular e-zine or newsletter that features information that will make their lives better will keep your brand in front of them continually. The trick is doing market research to know what kind of information they are looking for and providing it on a regular basis.

Of course, these e-zines or newsletters need to be consistent with your brand. While email marketing is still a viable method of marketing, it does have much competition these days.  Think about it. How much unopened emails do you have on your computer or phone?

Perhaps creating a printed newsletter might be a smart and strategic marketing investment to consider. After all, what is your snail mail mailbox full of? If it’s like mine, bills and junk mail and that’s about it! So a printed newsletter might get you the attention you need to propel your business to new heights!

3) Promotional products

This is a marketing method often overlooked by work at home business owners. A physical item that your prospect needs or wants with your logo on it will go a long ways to keeping you “top of mind.”

For instance, every year I pull out my key chain that has our dog groomer’s number on it. I always know right where it is. Every summer the dog groomer gets my repeat business because of this handy item. It’s useful, bright, colorful, and easy to keep track of! Many expo events look for advertisers who will put items in their “grab bags.” This is a very low­-cost, effective way to get your brand out in front of people. Include a small item that is useful to them, like a pen or USB stick, and you will be reminding them every single day of your presence!

What if you are in direct selling or a multi­level marketing company? Of course, you need to be aware of any restrictions on advertising and branding. But more than that, you might consider creating your own personal brand.

For instance, if you sell essential oils, create a niche and build a brand around that. A client of mine did just that and she is very successful! She keeps reaching higher and higher levels in her company because she employed this strategy!

When you keep your business “top of mind” with your prospects and customers, you truly will have branding success!

 

ABOUT THE AUTHOR: Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now.

 

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