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4 Tips to Overcoming Procrastination in Your Business


DananapProcrastination. Really, quite honestly it is one of my biggest weaknesses. It’s so easy for me to get caught up in Facebook or checking my email a hundred times per day or wasting my time just “putsing” around. It holds me back from accomplishing everything I need to accomplish and it definitely could hurt my brand if I let it continue.

In fact, if clients rely on you, procrastination can be a brand killer!

So how can we overcome procrastination? Perhaps these ideas will help us:

1) Take things in bite­size chunks.

It’s really easy for me to get overwhelmed with everything I need to do. I feel pulled in a million different directions. When that happens, I just want to chuck it all and do nothing or waste my time doing trivial things like spending excess time in Facebook.

The trick is to break projects down into small steps. Don’t overwhelm your “to­do” list with hundreds of items. That will only burden you down. This drag leads to avoidance behavior. Believe me, I am speaking from experience!

It’s so much better to concentrate on the three or four strategic things you need to do for your business rather than 20 things you think you have to do in a day. Be committed to get those few things done and then you can go on with a feeling of success. This will give you strength to tackle more.

Once you accomplish a few things, be sure to give yourself little rewards to keep yourself motivated. You might think of a huge reward when you finish a big project.

And here’s something further I suggest: Get your direction from the Bible and the Holy Spirit. Relying on His Word and Holy Spirit to direct your steps in your business will yield far more fruit than depending on your own strength. Ask Him what He has called you to do today. What does He want you to accomplish? Make each morning’s quiet time a mandatory business meeting with your CEO. This will give you accountability.

2) Find an accountability partner or mentor.

Speaking of accountability, finding a partner to help keep you on task will help greatly. Perhaps you can find a friend on Facebook that will help you with this. Or even better yet,pay a mentor or coach to keep you accountable. You can write weekly goals to a mentor/coach and then they will make sure you are meeting your goals. Just paying this money will ensure that you are accomplishing your work. And it will be well worth the investment because with the increased productivity will come increased revenue.

3) Under promise and over deliver.

This is a very important principle to live by in your business. Following this advice alone will increase the credibility of your brand with your customers. When promising a project or a product for a prospect or customer, do not over promise. This could mean over promising on a deadline or on the benefits of a product. Be realistic in setting your schedule and give yourself plenty of margin. Ask your customer upfront when they expect a service or product delivered. Never make assumptions.

Now when it comes to delivering on that product or service, make sure you over deliver.

Bring them more value than they were expecting. Give them 110 percent when it comes to production or what the product has to offer. Because when you under promise and over deliver, your brand will shine. Probably so much so that you can get good reviews and referrals, and most importantly, repeat business.

4) If the procrastination is really bad, journal on a daily basis.

If you find yourself procrastinating over and over again, this could be a real problem. I would suggest journaling three pages every morning. This is what I’ve started doing and I’m much more able to get to my tasks done immediately. My mind is clear from this daily writing activity. It helps me uncover emotions and even leads to a great deal of creativity.

This activity is highly recommended by one of my favorite authors, Julia Cameron. If you are experiencing a block of any kind, I suggest reading her book, “The Artist’s Way.” Completing the program she outlines in this book will help you experience amazing transformation.

And overcoming procrastination will result in success in your brand!


ABOUT THE AUTHOR: Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now.

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