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Do Life DifferentDo Life Different
Work-at-home mom: take a deep breath and Do Life Different as you allow these devotions for work-at-home moms to fill the vacuum of your needy heart in the chaos of your busy world.
 
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Mar
16

40 Days to a Better Business: Day 18 – Making Payment As Easy As Possible

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40 Days to a Better Business

When you’re in business for yourself, it’s important to be able to collect payment from your customers without a lot of drama. Some people are wired to be able to kindly confront others and ask for the necessary payment due, but others of us are not as comfortable in this particular area. We all know, however, that if we don’t receive payment, we can’t stay in business.

Here are some ideas for making payment easy for your customers while still keeping your sanity intact.

Collect payments up front. This, of course, depends on the type of business that you’re in. For CWAHM, I decided from the very beginning that I would collect payment for ads before they appear on the website. This alleviates the need for me to collect payment after the service has been rendered.

I know of Virtual Assistants who require at least half of the agreed upon payment before beginning a project. The allows them the security of knowing their client is serious about the project and gives them the ability to feel out what a working relationship with each client will be like from the get-go.

Make it as easy as possible.  I’ve noticed during my years in business that the easier I make it for people to do things – purchase something, respond to a post, enter a contest, etc – the more likely they are to actually do it. So, I’m constantly searching out ways to make things like this more accessible and understandable for people, no matter what level of computer use they may be at.

Even the simplest things like moving your payment button or “subscribe” button to the top of the page, or using a pop-up to direct traffic can make a world of difference. Know what you want your customers to do when they come to your website and then direct them in as few steps as possible toward that goal.

Give Options. If your business allows you to collect payments online, this may be the easiest way for your customers to make payment. One of the most widely known online payment systems is PayPal, but there are other options such as PayFlex, WePay, Google Checkout and Amazon Payments. Many banks also offer a service that will allow you to accept credit cards online.  There are also options like Square and PayPal Here that make it possible for you to accept credits cards through an app on your smartphone.

Even with all of these online options, it’s still important to consider accepting payment via check as well. Some people are still distrusting of online payment services and will prefer to send you payment through the mail, via check or money order. Make sure that your customers know that this is an option and that they can readily find your payment address information.

 

Miss any posts from this series? Read the entire series here.

Learn more about starting your own business HERE!

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