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Work-at-home mom: take a deep breath and Do Life Different as you allow these devotions for work-at-home moms to fill the vacuum of your needy heart in the chaos of your busy world.
 
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Mar
19

40 Days to a Better Business: Day 21 – Finding New Customers

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40 Days to a Better Business

One of the toughest parts of being in business is deciding where and how to spend your time when it comes to customer relations. You must divide your time between current customers, whom you want to keep as happy returning customers, and new clients, many of which you need to go and find. You must then secure their business.

Thankfully, we live in an age where you don’t necessarily need to leave home to find new customers. Online networking avenues make it easier than ever for you to spread the word about your business. These tools include:

* Social Media Channels – These include Facebook, Twitter, LinkedIn, Instagram, Pinterest and many more. Use these tools not just to market your business, but to build relationships with clients – both present and future.

* Message Boards – Many niche websites have message boards, also known as forums, where you can interact with others who share your interests.

* Online Advertising – Depending on your product or service, it may make sense for you to advertise online using tools like Google AdWords, Amazon or Twitter ad, or even ads on niche websites like CWAHM (check us out!).

Despite all of these ways to communicate and spread your message online, you can’t overlook the benefits of networking in-person, either. Here are a few ideas for connecting with your local community as a businessperson:

* Chamber of Commerce – Your community most likely has a Chamber of Commerce with events to help you meet and connect with other local business owners as well as new customers. Building relationships with other business owners can be a great way not only to gain great business advice, but to cross-promote each other as well.

* Christian Networks– Check to see if your city/town has an organization for Christian business owners that you can take part in. My local community has CBWF, which stands for Christian Women’s Business Fellowship. It’s a great way to connect not only in business, but in faith.

* Referrals – Never doubt the power of a referral. Ask for referrals from your face-to-face clients as well as online. Also, don’t be afraid to mention once in a while to your friends and family how much you appreciate any referrals that they can pass your way. Consider offering an incentive for referrals to help as an incentive, too.

 

Miss any posts from this week or last? Read the entire series here.

Learn more about starting your own business HERE!

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