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Mar
20

40 Days to a Better Business: Day 22 – Creating Forward Motion

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40 Days to a Better Business

Even with all of the brainstorming and networking that you’re now doing, based on the last 21 days of lessons, there will still be days where it feels like you’re sitting on the sidelines seeing no action. In times like these, it will be up to you as the leader of your business to create that forward motion that you desire. Sometimes we simply must create our own current to swim in.

Think Outside the Box

I know this saying is overused, but it’s so very true when it comes to running your own business. We often lock ourselves into doing things the way we see other businesses around us doing them. However, in order to stand out, we must do things differently.

Take a look at your business from your customer’s vantage point – what would make you jump at the chance to be a part of it? How can you promote that in a new and fresh way?

Ask a friend or colleague to give you their viewpoint on your business. In their opinion, what things could be changed and made better? How can you use that information to do things in a unique way?

Be Special

Another way to spice things up in your business is to offer a new discount, special or freebie. These things help to create excitement about what you’re doing. People will want to share about you and your business if they feel that you are meeting their needs in some way – a discount or freebie can do just that!

Be wise when using this format – require that people sign up for your mailing list in exchange for the freebie. Or offer a discount on a new (or old) product that you are featuring. Decide WHAT you would like your customers to do – sign up, purchase, etc – and then create the promotion in such a way that it directs them to do so.

Stir Things Up

Sometimes there are news items that you can use to stir up conversation with readers or customers. If your business has a blog or Facebook page, find an appropriate way to share your opinion on news stories and see if you can create some momentum in your business.

Be careful with this one – refrain from negativity, name-calling and bashing. Find upbeat stories that will evoke positive emotions in those reading your thoughts and opinions. You don’t want to cause arguments, you want to build community.

Be The News

Another way to create some forward business motion is to make a splash of your own. Come up with a new idea or business strategy – maybe a new blog series, ebook or business promotion. See if you can tie it in with current events and then make your local media aware of it. Contact area TV stations, radio stations and newspapers via email (you can generally find this information on their websites) and see if they might be interested in featuring you as a local business owner making a difference in your community.

Miss any posts from 40 Days To a Better Business? Read the entire series here.

Learn more about starting your own business HERE!

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