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Apr
02

40 Days to a Better Business: Day 35 – Your Marketing Plan: Begin or Grow Your Mailing List

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40 Days to a Better Business

One of the first things that you should do when starting a business is to begin a mailing list. If you’ve been in business for a while and haven’t done this yet, now is the time to get started. Not only does a mailing list gain you the contact information of your customers, it can also serve to help you make sales.

When I started out, I sent an email newsletter once a month. I would feature articles that appeared on CWAHM, interviews with other entrepreneurs and other tidbits of information that I thought my audience would find interesting. I found that it was a great way to remind subscribers that CWAHM existed J and to draw them to the website to see what was new.

As my business grew, I continued to work towards growing my mailing list, too. Once I reached several thousand subscribers I decided to begin sending my newsletter out weekly. I was worried at first that this would backfire and cause people to unsubscribe, but thankfully it had the response that I was hoping for and helped my website traffic grow steadily.

I’ve tried many things over the years trying to make people aware of the CWAHM newsletter and to make it easy for them to subscribe. Here are the things that I’ve found work the best.

Stand Out Sign-Up Box

You want your newsletter signup form to stand out from the rest of your website. Use a bright color that clashes, or at least doesn’t blend in easily to the rest of your site. This will help draw the eye and get it noticed.

Freebie

Once you have their attention, offer a freebie that will get them excited about subscribing. You’ll want to change this out every so often, so that you can promote your new download or whatever it is that you’re offering for free.

Discount

Another great way to reward the people who subscribe to your mailing list is to offer them a discount. I offer a $10 advertising credit to every person who subscribes to the CWAHM Newsletter. It’s an easy way to gain not only a subscriber, but a new customer as well.

Pop Up

Many website owners and bloggers hate the pop-up, but I’ve found it to be effective. I have the pop up on my site set so that people only see it the first two times that they visit the site. This way, if they are frequent visitors, it won’t greet them every single time. I will mention here, though, that when I went to using the pop up, my subscription rate nearly doubled.

Be sure that you’re using your mailing list to offer meaningful content. As your business grows, your customers will learn to count on your emails to keep them informed of new products, special happenings as well as sales and discounts. Use your mailing list wisely and it can be an inexpensive way to drive traffic to your website and gain sales.

 

Miss any posts from 40 Days To a Better Business? Read the entire series here.

Learn more about starting your own business HERE!

 

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