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Apr
03

40 Days to a Better Business: Day 36 – Your Marketing Plan: Article Marketing Done Right

By

40 Days to a Better Business

by Diana Ennen

So what is article marketing?  It’s writing quality articles and sending them out.  It’s allowing you to show your expertise by providing some of the knowledge you have with others.  It’s truly one of the best ways to get exposure for your business because thanks to Google and the Internet, your articles stay out there forever and you can get results even months later. It’s what you should be doing to get more business!

Let’s break it down.  It’s important to start with a great keyword-driven title, a title that contains the keyword phrases that your customers would be typing in when searching for your topic using a search engine.  It’s also important to keep those keywords flowing throughout the article, making sure your content is keyword rich as well.

Then you get right into the article.  Article content is important.  Be sure to provide information that your targeted audience needs. Your content needs to be interesting, it needs to be full of information, and it needs to have some take away value. Remember this is not an ad for your business.  You want to be really careful that your article is worthy of being read.

Choose your topic and then list four or five tips that support that topic, such as “5 Ways To Work With a Virtual Assistant” or “5 Best Holiday Gifts This Season,”  etc.

See how easy it is?  You open with an introductory paragraph, add in those 5 bullet points with tips, and then close with a paragraph summarizing your article.  Finish it off with your bio and bingo you’ve written an article.

But let’s give some additional tips:

TIPS TO UNDERSTANDING ARTICLE MARKETING BETTER

  • Be informative – you are an expert and people value your information.   Give it to them.
  • When writing an article, solve a problem, answer a question, tell others how to run their business better or provide tips for achieving a better lifestyle.
  • People love to read the top 10 tips, or the best tips for doing something. What area of your expertise can you create a top 10 tips article on?
  • Now go a step further, what other top ten articles can you write? It’s easy to follow up with MORE articles.  For example, start a series of articles on the top 10 ways to do something.  For me it would be top 10 ways to write a press release.  Top 10 ways to write an article.  Top 10 ways to distribute an article. Top 10 ways to write a press release.  Top 10 ways to get PR, etc.  See how easy it can be.
  • Do a keyword search BEFORE you submit article. Get those words that generate the most traffic as well as those unique keywords that will bring targeted customers to your site.
  • Add keywords to title (first few words). Add keywords to first sentence of article & then sparingly throughout.  Use anchor text where allowed.
  • BIO — Your bio is what sells you.  Use it wisely and really compel people to hit that link and go to your site.
  • You don’t want web links in the article itself, however you want to add them in the bio.  Use them wisely.
  • When submitting articles online make sure that you check your article stats. Many of the article submission places have this. Check to see if the articles have been accepted recently? How many hits?  If you discover that the last 5 articles haven’t been accepted, then wait to submit more then.  However, don’t totally disregard that site.  Go back after a short time and see if perhaps things have changed.  If the articles still haven’t been accepted, say good-bye to the site.
  • Make sure when submitting the article that you put it in the best topic or category.  For example, don’t just list it in Business.  What area of business best suits this particular article?  For example, business, entrepreneurs.
  • You can get great information on writing and distributing articles on the article submission sites themselves. See if they have information on what they accept and how they want it.

Places I recommend you submit your articles to online:

  • Ezine Articles
  • Self Growth
  • Sooper Articles
  • Article Alley
  • Article Rich
  • Go Articles
  • Amazines
  • Virtual Word Publishing
  • CWAHM

It truly is doable, even if you don’t’ consider yourself a writer.  You too can master article marketing.  The most important thing to remember is that you need to rinse and repeat.  Make article marketing a big part of your marketing efforts and you’ll be amazed at the results.

 

About Diana
Diana Ennen is the President of Virtual Word Publishing, http://www.virtualwordpublishing.com and co-author of So You Want To Be a Work-At-Home Mom: A Christian’s Guide to Starting a Home-Based Business with Jill Hart and also VA the Series: Become a Highly Successful Sought After VA.  Follow her on Twitter @dianaennen

 

 

Miss any posts from 40 Days To a Better Business? Read the entire series here.

Learn more about starting your own business HERE!

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