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Apr
06

40 Days to a Better Business: Day 39 – Your Marketing Plan: Blogging and Social Media

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40 Days to a Better Business

 

No matter what type of business you’re in, there will be some writing involved. (Don’t panic. You can do this!) There will be copywriting – writing of ads, product descriptions, etc. There will be most likely be blogging in one form or another, whether it’s traditional blogging or micro-blogger on a platform such as Twitter. And there will be post writing, on social media channels such as Facebook and LinkedIn. So, if you’re in business for yourself, get used to the thought of writing … or of hiring someone to do some writing for you.

For each of these needs, you will want to put together at least a loose strategy. Here are some ideas on how to do this in the least-painful way.

Blogging

* When you’re blogging for business, you want to be sure that you have a clear end-goal in mind.  Business blogging isn’t meant to entertain, although hopefully it will do that as well, it’s meant to connect with customers in such a way that they then desire to buy your product or work with your service. Know what you want your customer to do after reading your post and give a clear call-to-action at the end.

* Be clear in your blog writing. Choose topics that relate to your business and then share the expertise that you’ve gained during your time in business. If there are still things that you’re unsure of, do some research and don’t be afraid to quote sources.

* Don’t be afraid to branch out and guest post for other blogs once you’re comfortable writing for your own. Offer them fresh content in your area of expertise, but geared for their particular audience. If possible, offer to swap posts with bloggers and business owners that you admire. This creates a win-win situation.

 

Social Media

* In both blogging and social media, you want to be sure to keep things positive. Don’t knock the competition. Instead, focus on what your business does best and how you can help your customers. No complaining allowed in your social media interactions. Customers should leave thinking how positive and encouraging you are (think “KLOVE”), not frustrated by your rants.

* Another key to social media success it to automate the process when possible. Consider setting up the “Twitter” app on Facebook that will send all of your Facebook posts through to Twitter as well. The same can be done for LinkedIn and other social media channels.

* Last but not least, make it fun for your customers. Run contests, share pictures, share outtakes of your day. The more you connect with your clients on a personal basis, the more loyal followers you’ll have.

 

Miss any posts from 40 Days To a Better Business? Read the entire series here.

Learn more about starting your own business HERE!

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