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Apr
27

5 Ways to Promote Yourself When You Have No Advertising Budget

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DanaSo let’s face it. Owning a work at home business sometimes means we have no extra money for advertising. But this could mean the death of our endeavors! How can we overcome this challenge?

Let me share five ways you can promote your business with no budget. These are methods I have used or will use in the future.

Bear in mind, these methods take a little more sweat equity and they take more time. But when cash is hard to come by, especially in the beginning of building your business, it will be worth it!

1) Guest blogging

Sharing your expertise online will increase your traffic, your leads, and eventually your sales. Many established blogs need guest writers. Fresh content is very important to marketing for websites. So you may just have a different perspective a website owner is looking for!

After all, this is what I am doing on the CWAHM site. I am honored to be a part of the writing team! It increases my credibility and leads and sales, yes. It all goes together. I also am a guest writer for a micro blog. Each week, I write a marketing tip for a Facebook marketing group I belong to.

Soon I will be coordinating a blog for my homeschooling group. This will give me additional leads as homeschooling families are my primary target market. By writing a blog strictly on homeschooling, I will be increasing my credibility and website traffic.

2) Creating a Facebook community

One of the most effective marketing strategies I have ever used is creating a Facebook group. Most of my clients have come from this tactic. It’s all about creating a safe environment to share common experiences. It started because I was dialoguing on a Facebook page and saw the need. Now every time I see certain questions in pages or groups, I offer this Facebook group as a place for people to learn and help with their particular challenges. It has grown tremendously over the last year. Today I added 12 new people just by offering people this simple solution in another Facebook group I belong to! The Facebook group I facilitate gives me a tremendous free platform to get the word out about my products and services.

And what’s phenomenal is my clients share testimonials in the group, often unprompted.

It all brims from an attitude that I am there to serve and to help others grow.

3) Partnerships

Partnerships are an extremely powerful way to create awareness about your brand. If you can find a business that compliments­­not competes­­what you have to offer, than you will reach more people and find creative ways to advertise. For example, I am in the process of negotiating creating a small course for a homeschooling site in exchange for advertising. This means I will reach more people in my target market and gain credibility. It is an amazing opportunity for me. How did I get this? By listening and engaging on Facebook. I have developed key relationships over the years, so when an opportunity is expressed that fits with my goals, I seize upon it!

4) Radio and podcast interviews

Radio, both online and locally, is a great way to promote yourself. Many radio shows are looking for guests. Over the years, I have found many opportunities for interviews. Again, it’s just a matter of having your ear to the ground and jumping on the opportunities that come your way.

Through my networking group, I made a connection with a local guest show host. In fact, one of the most popular ones in town! I am excited to promote my new book on her show next month. Additionally, opportunities like this keep me accountable. I know that I have to get a certain amount done before the interview happens! This has helped me accomplish a lot of seemingly impossible goals!

5) Magazine and newspaper articles

This is another very effective method of getting the word out about what you do and what you offer. Online magazines especially seem to be proliferating. This is another opportunity I seized upon recently. Although it was not related particularly to my business, an article I wrote recently appeared in a national trade magazine. This meant more eyeballs on my business because I was able to share a link at the end of my article. That has meant more leads which will lead to more sales!

So those are the five areas that will help you get the word out about what you do that will cost you no money. These are especially helpful when you have no advertising budget. May these ideas be helpful and bring you much branding and business success!

 

ABOUT THE AUTHOR: Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now.

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