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7 Questions You Need to Ask BEFORE You Have a Logo Created


Over and over again, I see the same story with business owners. They create a product or service and then as an afterthought put up a logo. Or they have somebody from Fiverr design the logo. And there is no analysis, no strategy. Just something that looks “cool” or “pretty.” I end up having to correct the work and the client has wasted time and effort with cheap and free services.

So how do you create an effective logo? What do you need before the design is even attempted?

Here’s seven questions to get you started in the right direction:

1. What does your business and you personally do well? Not do well?

2. What is the attitude you have toward your target market?

3. What is your target market? Who are you in business for? Who is your audience?

4. How do you want your business to be seen/perceived? How is it perceived by your audience or your target market?

5. Who is your competition?

6. What is your business vision?

7. What is the single most important point you want to make with a new brand identity?

Analyze these thoroughly and let the answers guide you in your decisions to create a brand for you. Then use that information to have your logo designed.

Then you will have success!


ABOUT THE AUTHOR: Dana Susan Beasleythe creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now.

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