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Push Past the Fear and Do It Anyway!



Thefear statistics for business failure, quite frankly, is grim. I think you know what I’m talking about. So what is one of the main reasons most businesses fail?

A lack of confidence. This lack of confidence can manifest itself in paralyzing fears. These fears can stop you from truly achieving your dreams and goals. They can be detrimental to you and your home business.

What do I know about these fears? Well, quite a lot, actually, because there are many times that I have been negatively affected by fears.

For me, that fear is a fear of rejection. I’m afraid that no one will notice me, that what I have to offer doesn’t matter, that I don’t matter. I recognized that these fears stemmed from childhood, that my whole life I had been marginalizing myself. That I was putting myself down, which resulted in a lack of opportunity and lack of growth in my business.

Fear of business failure was also a huge burden to me. What if I don’t make enough sales after doing all this work and then I have to close down the business? What if it never gets better? What if, what if? That would run through my mind over and over again.

Early on in my business, I lost many opportunities due to this fear. Some amazing possibility would open up, and I would sabotage it because I was afraid. My fear ranged from fear of speaking in public to an all out fear of success. Yes, you can be afraid of success! I was because I thought I was not worthy of it!

What I realized after much failure and disappointment is yes, I am NOT worthy. I am nobody and nothing without Jesus. He gave me this business. He is my boss. He will make it a success, DESPITE me! I don’t need to be a success for him to accept me.

This change of thinking got me to a point where I could take risks and step out of my comfort zone.

So flash forward to this last year. Yes, I still have fears. There are some issues I need  to work through. But I’m stepping out. So far this week, I have been on two radio shows. And I was a person who used to stammer and was unbelievably shy and self-­conscious!

Now I love speaking and want to do more of it!

I felt the fear and I did it anyway! And I can tell you it was worth it!

Ultimately, God gave me these dreams, ideas, and gifts. I am to plant seeds and trust Him for the harvest. What I have to offer has value and can help transform people’s lives. I had to come to a place of believing that. Because if I don’t believe what I have to offer is valuable, my prospects will not believe it either! But the opposite is true. When I am confident about the products and services I offer, that they serve a need out there, then others have confidence in me and I gain trust and credibility. It is an attraction process. By being authentically me, prospects are magnetized to me and want to know more about what I do and what I have to offer. This is all a part of branding.

So feeling the fear and doing it anyway is a really important skill for a business owner to master!

So what is it that you are afraid of? Allow Christ’s perfect love to drive out this fear. Get out of your comfort zones and seize opportunities when you are presented with them, if  these opportunities align with your passions and callings. Feel the fear and do it anyway!

If you do, you will have business and branding success!


ABOUT THE AUTHOR: Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now.

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