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Work-at-home mom: take a deep breath and Do Life Different as you allow these devotions for work-at-home moms to fill the vacuum of your needy heart in the chaos of your busy world.
 
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Nov
02

Respect: the One Attitude that Can Make Your Brand Stand Out

By

Dana Susan Beasley, Branding for Success bloggerThese days, it seems that more and more companies do not care about their product or service and they are apathetic toward their customers. But as a work at home Mom or Dad, you have an excellent opportunity to stand out. And as a Christian, by striving for excellence in all you do you can be a shining light in the business world.I see people promising way too much and not coming through. This hurts a brand.

Have you noticed this trend toward mediocrity? Have you ever had lackluster customer service? I wouldn’t doubt it! I know that my husband, Travis, and I have been fighting our former mortgage company for months. My husband practically had to tell the customer service agents how to do their jobs and it was only until we threatened legal action did they come through with our request, which was by the way what they had to do by law.

This lackluster customer service reflects badly on a brand. In fact, companies can become “branded” in a negative way.

But as a work at home business owner, you can choose to be different. From your marketing to your identity collateral to your product and/or service to your customer service, you can strive for excellence.

So how does that practically look? Here are some ideas:

1) Look out for your customer’s interests, not your own.Does that sound slightly biblical? It certainly is! I think of my husband’s potential client, a restaurant owner. My husband could tell this client that he needs this and he needs that done and it would bring us a lot more money. But we know that the client wants to keep this project simple, so Travis is going to bat for him with the city. It’s not about how much we can get from him, it’s about providing excellent service at the level he needs it.

2) When you say you’re going to be somewhere, be there! So this seems really simple, right? Yet more and more I see people promising way too much and not coming through. This hurts a brand. It’s called over promising and under delivering. You always want to be careful about your commitments and make sure you can be counted on. This is a huge way you can stand out. Under promise and over deliver.

3) Build a relationship before you sell. Branding is all about relationships. Most people are very skeptical of blatant sales messages. Honestly, it’s a big turn off. If you’re going to build a business, get to know your prospects before you give them an offer. Find out what they’re looking for. What are there challenges? Ask questions. Listen. If you are not what they’re looking for, refer them to someone they are looking for. Don’t just hit people with a sales message, especially on social media. Bring value and show up to serve.

These are three very simple ways you can bring respect to your work at home business. And that will bring you branding success!

 

ABOUT THE AUTHOR: Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now.

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