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Do Life DifferentDo Life Different
Work-at-home mom: take a deep breath and Do Life Different as you allow these devotions for work-at-home moms to fill the vacuum of your needy heart in the chaos of your busy world.
 
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Jul
09

Six Ways to Make Your Marketing Count

By

jill-new14According to the National Center for Policy Analysis there are nearly 17 million home-based businesses in the U.S. today. As the number of business rise, it becomes increasingly more difficult to effectively market a small business. And when the small business is run by mom with a minuscule advertising the budget, the challenge becomes even tougher. As moms trying to make our way in this billion dollar industry, how do we best focus our marketing efforts?

Do Your Homework
The best way to get good results from your marketing efforts is to research the sites you’re considering. Look for websites that are aimed at your target market, that have premium ad placements and that are willing to share their traffic statistics, number of subscribers, etc.

Be Bold
Statistics show that the bigger the ad, the higher the response. Double Click, a digital marketing firm, did a study in 2006 that showed a “strong correlation between the size of ads and their clickthrough performance.” So, whenever possible, choose a banner size larger than the standard 468 x 60. It may be pricier, but the results should be worth the extra expense.

Think Fresh
Try to find innovative ways to reach your market. Consider trying a rich media campaign that includes a video advertisement, banners formatted in Flash, and other interactive ads. By finding new ways to present your business or product, you’ll catch the eye of viewers who might not normally have noticed your advertisement.

Be Personal
The potential customers who view your ads want you to connect with them. They want to know how your product or service will make a difference in their lives. Write your ad copy in such a way that it brings the viewers need for your product to their attention.

Another way to make your advertising more personal is to use images – especially real-life photographs. You can find royalty free photos online on various websites.

Be Unique
Make your ad stand out by creating something different and unique – something that represents your company well. Diana Ennen, a publicist and president of VirtualWordPublishing.com states, “With so much competition out there today, it’s important to make your ad stand out and speak directly to your target audience. No one knows your business and clients better than you, so create the an ad that tells everyone why they should buy from you.”

Repeat
The number of times a potential customer views your advertisement has a direct link to their perception of your product/brand. Look for websites with a high volume of traffic and don’t be afraid to ask for any traffic statistics or click-thru statistics that they can provide.

Finding effective ways to market your business can seem overwhelming. By following these simple tips, you can get the best possible results for your advertising efforts. Remember that your customers form opinions about your products based on the information you provide, so make sure that your ads are the best they can be.

 

ABOUT THE AUTHOR: Jill Hart‘s entrepreneurial career began in her teens when she spent a summer working with her father who ran his own business. When he put her in charge of a Coke machine and allowed her to keep the profits, she saw the benefits of being her own boss. She is the founder of Christian Work at Home Ministries author of Do Life Different and the co-author of So You Want To Be a Work-at-Home Mom. Jill has articles published in In Touch Magazine, P31 Woman magazine and Focus on the Family’s Thriving Family, as well as across the web on sites like DrLaura.com. She speaks to audiences around the country about faith and business topics. Connect with Jill on Facebook and Twitter.

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