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Work-at-home mom: take a deep breath and Do Life Different as you allow these devotions for work-at-home moms to fill the vacuum of your needy heart in the chaos of your busy world.
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The Solution to the Problem of Not Getting Noticed


DanaGetting iStock_000002807197XSmallnoticed above the crowd for the home business owner can be very frustrating and cost much in profits, time, and money. And very often, home business owners run on thin margins and even non­existent marketing budgets. How can you get the word out about

what you do when there is so much competition out there and very little money?

Well, here are some ideas to help you with two common problems when it comes to getting noticed:

1) Very little customer engagement.

You may be heavily involved in social media yet you get little response. What might take you over that hump is customer testimonials. Have none available? Then you might want to consider giving some copies away in exchange for reviews. Bloggers are always looking for content and they love to get free stuff! If you offer an affiliate link in exchange for promoting your work, then you will have the benefit of somebody else who believes in your product or service and who is motivated to help you.

When a customer is satisfied with your product or service, be sure to ask for a testimonial. Make sure that that testimonial is results oriented. Want a really powerful testimony? Ask your satisfied customers to make a video! And be sure to offer a link to a website so they see the benefit in taking the time for you.

2) Nobody knows you exist.

Without a marketing budget, you don’t have the means for advertising. Therefore no one knows you exist out there. How can you overcome that?

Well, for one, you can become an expert in your field. The Internet provides unparalleled ways to get your name out as an expert. One way is through video marketing and the other is through radio shows. YouTube especially is a free source. If you master keyword research, you can draw a large audience and share your expertise. This will give you a vast audience to spread the word about what you do. You can create how­to shows around your particular subject. These are powerful tools and can become very popular.

Radio shows are another very effective way to share with others about what you do. Blogtalk Radio is a great way to make your expertise shine! If you don’t want to run your own show, network with hosts so that you can be a guest. These interviews are a great way to show your credibility within your chosen area of expertise.

Getting noticed can be a challenge. But if you utilize the opportunities on the Internet and establish yourself as an expert, you will be sure to rise above the crowd and experience branding success in your home business!


ABOUT THE AUTHOR: Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now.


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