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May
25

Why a Tagline is So Important … and How to Write One

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As a home­based business owner, a tagline or slogan is extremely important.

Why? Because it clarifies why you are in business and what you do. As the saying goes, brevity is the soul of wit. As a society, we are used to sound bites. You need to make a sound bite for yourself!

This is especially important in networking. In the networking group I belong to, introducing myself, my business, and my tagline is a prime way for me to stand out.

A slogan helps your prospects understand better what product or service you provide and if the tagline is memorable, will keep your business top of mind. This means when they have a need for your particular product or service, they will think of you and be more likely to contact you.

So how do you write a tagline?

Think through the question most often asked in social circles, “What do you do?” What is your 60 second response? This is often called an elevator speech. Now cut that speech in half. Then cut it to 10 seconds. Can you get your message across in that amount of time and is it memorable?

Alliteration is a useful tool when it comes to writing slogans and taglines. So is humor, as long as it is tasteful and fits with your business. In our networking group, a couple of the ladies share some funny taglines that make people laugh. Often they rhyme. These are memorable for sure!

Using keyword research can really help you also. After all, you want to make sure people online find you! This was the main method that my husband and I used when creating his tagline, “Safeguarding lives through strong and robust building design.” Building design was our main keyword. We also wanted to make sure his personality came through when writing the tagline. Because it shows what makes him different from other architects.

And that is the main advantage of writing a tagline or slogan. It helps distinguish you and your business from the competition. It can brand you as an expert. Like my husband’s tagline shows that he is an expert in strong building design. That is a very unusual specialty and he is capitalizing on it through his slogan!

Do the same for your work at home business and you will experience success!

 

ABOUT THE AUTHOR: Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now.

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