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Mar
23

Why Branding is a Better Sales Vehicle

By

Keyboard & TelephoneWe’ve all had a slimy sales experience. I’ll tell you my latest one that makes me laugh. Maybe you’ll get a kick out if it, too. Maybe this has happened to you…

So a couple of weeks ago I got a call from a representative from a financial services company. Fairly well-known one. He had been referred to me and wanted to know if I would come for an “exploratory interview” for some kind of position at the company. He said it had something to do with management. He was purposely vague and wouldn’t tell me much about it.

Being curious, I scheduled the appointment. Then I started to do some research.

Turns out this company recruits 20 applicants and interviews them at the same time, then draws them off one by one where they are presented this opportunity to invest hundreds in their business.

Yeah, that sounds like a totally legit job opportunity! Well, maybe not…

So I canceled the interview and had a good chuckle about it.

But this tactic in one shape or another is often used by sales people. And it’s slimy. Like clickbait. It leaves a horrible taste in your mouth.

If I ever need a financial services company in the future, I will NOT be using them, that’s for sure!

So it also demonstrates that BRANDING is a much superior way to get clients. That’s because you are ATTRACTING clients to you rather than trying to FORCE them to do business with you.

Here’s a little example: this year my nephew and I started a homeschool club. I began promoting it last May. Our number one goal was to meet a need in the community that no one is meeting and we built a brand around that. It is now a steady income stream for my business and it provides my nephew a salary.

We show up to serve the people who want our services, and we have been growing steadily. We have raving fans and they come to us. We don’t have to chase anybody down or employ slime ball tactics because we offer something of value. We are ourselves. Our branding reflects that. We are building a COMMUNITY. Our customers have become our friends and these customers have become friends with each other.

We are in the business of transformation and that is how we promote ourselves. Because it’s the absolute truth. And so more than likely we will double in enrollment next year.

In addition, we love what we do because our brand is built around our passions. We don’t have to be pushy salespeople. At all.

These days, unpleasant sales tactics abound and honestly, your prospects don’t like it. For a Christian work at home mom or dad, I would even venture to say that some of these tactics are downright unethical.

So decide today to build your brand to ATTRACT your clients and customers, and you will have great success!

 

ABOUT THE AUTHOR: Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now.

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