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Work-at-home mom: take a deep breath and Do Life Different as you allow these devotions for work-at-home moms to fill the vacuum of your needy heart in the chaos of your busy world.
 
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Feb
16

Why You Need to Define Your Business

By

Dana Susan Beasley, Branding for Success bloggerDefining Business by Dana Susan BeasleyThe Bible says that without vision, my people perish. Now in your work at home business, why should it be any different?

Because if you don’t understand what your Unique Selling Proposition (USP) is, or what value you bring to your customers, your brand will suffer and your business could even fail.

Even if you are a direct seller or network marketer, you need to understand why you are in business and who you are in business for.

One of my clients sells essential oils. After taking my course that helped her define her business, she made a plan to concentrate on a certain niche. This has resulted in incredible growth for her business and it has empowered her to help other members of her team.

The more clarity you have about your business, the more refined your brand will be. This requires careful analysis and planning. Sure, it is a lot of work up front, but the rewards are worth it.

I think of my husband, who spent much time defining his business long before it was started. Through this process, he positioned himself as an expert. When he was ready to launch his architectural business, the opportunities came to him. Because he had done the work beforehand. He was ready.

So how can you define your business? It’s a matter of determining your mission, your vision, your values, your strengths, and so much more. Often this takes either writing it down or verbalizing your thoughts to another person. It’s a process and requires some time to work out. But it’s an exciting process, because the more you get to know yourself, the more clarity you will gain for your life and business.

And that’s going to mean you will have branding success!

 

ABOUT THE AUTHOR: Dana Susan Beasley, the creator of an online training program called Brand Identity Quest, helps Christian families create sizzling brands so they can build dazzling futures. A graphic artist, writer, and homeschooling mom to a special needs son, she is the owner of AngelArts, an arts agency and publishing house. It’s purpose is to inspire audiences to reach for new heights in their lives and beyond through excellently-designed publications and products using original art and literature. To take her free mini-course, 5 Steps to a Wildly Successful Home Business, click here to start now.

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